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Open nowPosted 16 hours agoWe saw it 11 min after it went up

营销策略实习生 - 抖音电商运营

ByteDance19,179 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now营销策略实习生 - 抖音电商运营ByteDance · Shanghai, Chinese Mainland
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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 4 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: posted 16 hours ago

ByteDance median: 4 days open

The posting

团队介绍:抖音电商以“总能发现好东西”为主张,致力于成为用户发现丰富好物的首选平台。众多抖音创作者通过短视频、直播、商城等丰富的形式,给用户提供更个性化、更生动、更高效的消费体验。同时,抖音电商积极引入优质合作伙伴,为商家变现提供多元的选择。

日常实习:面向全体在校生,为符合岗位要求的同学提供为期3个月及以上的项目实践机会。

1、营销经营分析:搭建并落地营销经营指标体系,覆盖收入/GMV、获客成本、转化率、客单价、复购率、LTV、ROI、边际贡献等核心指标,定期输出经营分析报告; 2、策略制定与优化:基于用户、渠道、商品/产品、区域、活动等维度分析,制定人群分层、渠道组合、活动节奏、定价促销、生命周期营销等策略; 3、预算与资源分配:开展营销预算测算、分配、监控和复盘工作,搭建预算使用与效果评估机制,提升整体投放效率和资源利用率; 4、增长实验与归因:设计A/B测试、漏斗分析、归因分析和Cohort分析,验证营销策略有效性,形成可复制的增长方法; 5、数据看板与机制建设:协同数据/BI团队搭建营销/达人数据看板、自动化报表和预警机制,提升策略迭代效率; 6、经营复盘:建立周/月/季度营销复盘机制,定位问题、提出方案并跟踪改善结果。

1、本科及以上学历在读,统计学、数学、经济学、商业分析、市场营销等相关专业优先; 2、过往实习有过营销策略、增长策略、经营分析、商业分析或数据驱动营销相关经验,有电商、零售、消费品等行业经验优先; 3、数据能力强:熟练使用SQL独立取数和分析,熟练使用Excel/PPT,掌握Tableau、Power BI等BI工具之一; 4、熟悉漏斗分析、Cohort分析、A/B测试、归因分析、LTV/ROI测算等分析方法; 5、具备较强的经营分析敏感度,可基于数据洞察输出分析结论并完成归因; 6、逻辑清晰,沟通推动能力强,能跨团队推动策略落地并对结果负责,Python/R、统计建模、自动化报表能力为加分项。

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