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Open nowPosted 22 hours ago

内容营销(珠宝文玩二手) - 抖音电商

ByteDance19,169 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now内容营销(珠宝文玩二手) - 抖音电商ByteDance · Shanghai, Chinese Mainland
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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 5 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.7%14 days
  5. 35.6%30 days
  6. 58.0%60 days
This job: posted 22 hours ago

ByteDance median: 5 days open

The posting

团队介绍:抖音电商以“总能发现好东西”为主张,致力于成为用户发现丰富好物的首选平台。众多抖音创作者通过短视频、直播、商城等丰富的形式,给用户提供更个性化、更生动、更高效的消费体验。同时,抖音电商积极引入优质合作伙伴,为商家变现提供多元的选择。

1、负责珠宝文玩二手行业的内容运营相关工作,为营销带动的业绩增长和用户增长负责,推动珠宝文玩二手在用户侧的认知建设以及内容营销活动持续对业绩增长的贡献; 2、熟悉珠宝文玩二手相关行业,了解相关品类商家的内容和经营特点,能够结合行业经营特性和用户需求制定营销策略、活动策划和内容运营的策略和动作要求,结合平台相关服务和场景需要,帮助商家和平台共同成长; 3、用内容营销运营岗位经历,特别是珠宝文玩二手等相关从业经验者优先,了解行业商业特点,熟悉商品企划到开发链路,能够结合类目特点开发该类型商家通过营销活动提升经营能力和用户增长; 4、能够充分调动平台内部资源,包括预算、算力、人力等,通过数据分析指导项目决策,提升货品效率、流量效率及直播间效率达成业绩目标。

1、本科及以上学历,5年及以上运营经验,具备电商、内容、品牌背景的运营相关经验优先; 2、熟悉货品、流量玩法、活动运营,具备行业全局视角,有系统的运营方法论,跨部门协作整合能力; 3、具备数据分析及策略能力,擅长项目管理、整合营销优先; 4、有时尚类和内容相关行业(媒体/品牌/机构/平台)或相关岗位的运营工作经验,熟悉平台内容营销活动逻辑且有相关从业经验,有相关合作资源优先。

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