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Open nowPosted 617 days ago

资源管理专家(市场营销方向)-抖音生活服务

ByteDance19,268 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now资源管理专家(市场营销方向)-抖音生活服务ByteDance · Beijing, Chinese Mainland
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The clock on this job

Early applications get read.

11.5% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 9 days.

Share of postings closed within
  1. 2.0%1 day
  2. 4.3%3 days
  3. 11.5%7 days
  4. 18.1%14 days
  5. 35.6%30 days
  6. 44.6%60 days
This job: posted 617 days ago

ByteDance median: 9 days open

The posting

1、预算与资源策略管理:搭建并迭代预算测算模型,完成年度/季度预算的科学分拆;实时追踪预算消耗、监控ROI达成,动态优化预算分配方案,并对接财务/战略部门完成预算校验与效能复盘;建立流量资源数据台账,通过渠道归因、转化漏斗、增量分析等方法量化各流量场景投入产出,输出资源分配与运营排期的策略建议; 2、项目全周期经营分析:主导项目全生命周期的经营数据追踪与策略评审,建立立项前收益预测、执行中数据监控、结项后ROI复盘的闭环机制,为高优项目的资源倾斜与取舍提供数据支撑和决策依据; 3、资源效能诊断与专项策略:搭建短中长期资源效能评估体系,基于经营数据识别资源浪费、低效投入等结构性问题,提出渠道调整、预算重分配、项目优先级优化等可落地方案并推动复盘;针对流量成本攀升、预算利用率不足、项目产出不及预期等业务难点,主导专项经营分析,输出数据化解决方案与策略建议; 4、经营洞察与决策报告:定期输出经营分析月报/季报,沉淀核心经营指标体系,同步资源使用效能与经营目标达成情况,研判趋势、揭示风险并给出优化方向,为团队策略调整和资源配置决策提供依据。

1、本科及以上学历,5年及以上市场/业务侧资源管理、经营分析相关工作经验,有经营分析(经营分析)背景者优先,有生活服务行业经验者优先; 2、具备扎实的数据分析与建模能力,熟练掌握ROI模型、目标拆分、归因分析、漏斗分析等方法,能熟练使用SQL/Excel及至少一种BI或统计分析工具,独立完成多维度数据建模、资源监控与问题诊断,定位资源优化点; 3、具备较强的经营策略思维与商业敏感度,能从数据中提炼业务洞察、形成策略建议并影响决策,而不仅停留在数据统计层面; 4、具备良好的沟通协调与跨部门推动能力,能有效对接财务、战略及业务团队,自我驱动,主动推动方案从策划到落地复盘; 5、具备良好的学习能力与好奇心,愿意深入业务、快速成长。

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