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Open nowPosted 192 days ago

商业化广告度量方案专家-国际化

ByteDance19,268 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now商业化广告度量方案专家-国际化ByteDance · Shanghai, Chinese Mainland

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on ByteDance's own form.

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The clock on this job

Early applications get read.

11.9% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 9 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.9%7 days
  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: posted 192 days ago

ByteDance median: 9 days open

The posting

1、负责处理头部广告主关于“数据对不齐”的深度客户投诉，能够从技术底层（Pixel，CAPI，UTM，Cookie逻辑）解释平台与GA4/MMP的差异；主导编写《平台广告归因白皮书》及《GA4对齐手册》，将复杂的产品逻辑转化为代理商和广告主可理解的作战方案； 2、负责Conversion Lift、Brand Lift、MMM等高级度量工具在区域市场的渗透率；通过案例拆解，向市场证明平台View-through与Engaged-view的广告真实价值； 3、设计并推行代理商度量能力认证体系，将信号健康度与代理商激励政策挂钩；定期为代理商进行度量专题培训，培养一批能够自主解读平台广告归因价值的代理商专家； 4、深度调研国际化市场的最新度量动态，为产品研发团队提供产品分析；收集一线广告主对归因口径（如7D Click vs1D Click）的反馈，参与推动平台归因窗口和指标定义的迭代。

1、3-5年数字营销、效果广告或数据分析经验，有归因方案背景者优先； 2、深度理解Last-Click/Multi-Touch Attribution模型，熟悉主流三方工具（GA4,Adobe Analytics）的底层逻辑； 3、熟悉A/B Testing原理，能够解释显著性水平和置信区间，了解MMM或增量测试模型； 4、具备较强的“化繁为简”能力，能够对C-level客户讲解复杂的度量技术； 5、关注隐私政策（ATT,Privacy Sandbox）对广告归因的长远影响。

加分项： 1、参与过开源度量项目（如Robyn或LightweightMMM）的部署或运营； 2、有国际化代理商（4A）或DTC品牌内部数据中台的工作经历； 3、“技术外交官”属性：既能和算法工程师聊归因权重，又能和广告主聊生意增量。

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