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Open nowPosted 140 days ago

超品营销专家-抖音电商

ByteDance19,198 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now超品营销专家-抖音电商ByteDance · Shanghai, Chinese Mainland
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  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on ByteDance's own form.

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The clock on this job

Early applications get read.

11.8% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.8%7 days
  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: posted 140 days ago

ByteDance median: 2 days open

The posting

1、负责营销IP的策略、玩法与执行,协助统筹生意拆分、传播策划等全流程IP项目管理工作; 2、结合市场/业务洞察及抖音生态,联动品牌打造具有行业先锋性营销事件,沉淀对市场和行业有影响力的IP营销案例; 3、拆解营销IP执行链路,结合关键节点,对内容、生意、供给有强判断力,BD品牌重点资源,包括不限于独家供给、独家营销资源、核心资源投入,帮助品牌通过营销IP实现生意增长; 4、内容敏感度强、极具创意,能及时捕捉社会热点、趋势、高热元素,并转化为可执行可系列化内容模式,联动品牌打造年轻化营销创意,完成直播内容升级; 5、对具体模块进行阶段性复盘,持续沉淀并迭代营销IP模式和产品能力,不断探索创新玩法。

1、具备品牌方市场营销工作经验,有营销IP、营销活动相关经验优先; 2、5年市场营销相关工作经验以上,有独立操盘营销大事件经验,具备较强的创意能力,有综艺、创意热店、或事件营销相关经验优先; 3、具备扎实的市场营销功底和成长性思维,对品牌/品类增长有全域理解和增长策略; 4、具备较强的沟通协调及谈判能力,能独立完成品牌方对接/谈判、跨部门沟通协调及资源整合; 5、喜欢了解接受新鲜事物,兴趣广泛,对营销热点及用户消费趋势敏感度高,善于应用AI创意工作流。

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