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Open nowPosted 74 days ago

商业化产品运营经理 - 汽水音乐

ByteDance19,268 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now商业化产品运营经理 - 汽水音乐ByteDance · Shanghai, Chinese Mainland
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The clock on this job

Early applications get read.

11.9% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 9 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.9%7 days
  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: posted 74 days ago

ByteDance median: 9 days open

The posting

团队介绍:汽水音乐是字节跳动推出的一款音乐应用软件,是一款面向热爱音乐潮流的年轻人的听歌平台。核心功能包括听推荐、歌单、榜单、搜索。其歌曲切换方式与抖音短视频类似,采用手动上下滑屏操作,简单便捷,易于上手。我们致力于成为具有影响力的音乐平台,成为让用户最容易发现音乐、了解音乐、进行音乐表达和创作、围绕音乐交流的社区。

1、负责汽水音乐会员全生命周期运营,包括会员产品策略制定、营销活动策划、分人群触达体系搭建与持续优化,驱动会员规模、付费率与ARPU值稳步增长; 2、负责品牌广告商业化运营,协同商务团队整合站内内容与宣发资源,打造创新广告产品与品牌营销玩法,提升品牌广告收入规模与客户满意度; 3、围绕商业化核心指标,通过经营分析定位增长瓶颈,制定并推动关键营销策略落地,持续优化转化效率与整体变现规模。

1、本科及以上学历,2年以上互联网商业化产品运营经验,有内容平台会员运营、品牌广告运营、增长运营经验者优先; 2、具备扎实的产品运营思维,熟悉会员产品从需求到上线的完整流程,能独立策划并落地营销活动; 3、具备品牌宣发与内容运营能力,善于整合站内资源打造标杆商业化营销案例,有音乐/视频/内容平台相关经验者优先; 4、具备优秀的数据分析能力,善于通过数据拆解发现问题并驱动策略迭代优化; 5、具备出色的跨团队协作能力,能高效协同销售、产品、研发、市场等团队推进项目落地,结果导向。

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