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Open nowPosted 115 days ago

本地推平台产品经理(线索方向)-抖音生活服务

ByteDance19,268 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now本地推平台产品经理(线索方向)-抖音生活服务ByteDance · Beijing, Chinese Mainland
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The clock on this job

Early applications get read.

11.9% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 9 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.9%7 days
  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: posted 115 days ago

ByteDance median: 9 days open

The posting

1、负责本地推广告平台线索方向的产品建设,面向生活服务商家,提升商家在获客推广、线索获取、效果管理等场景下的使用效率和投放体验; 2、围绕商家的获客增长诉求,深入理解不同行业、不同类型商家的线索获客需求,参与线索广告相关的平台能力规划、需求分析、方案设计和项目推进,结合业务场景和平台能力设计更易用、更高效、更智能的产品方案,持续优化产品链路、工具能力、数据反馈和平台体验; 3、协同算法、研发、运营、销售、行业等团队,推动产品从需求定义、方案评审、研发落地到上线复盘的完整闭环; 4、关注线索方向的产品表现和商家反馈,建立问题发现、效果评估和持续迭代机制,推动平台能力长期优化; 5、参与智能化、自动化方向的产品探索,提升广告平台在配置效率、投放决策、效果诊断等方面的产品能力。

1、有广告平台、商业化产品、本地生活、商家平台、企业服务、增长工具或线索获客相关产品经验优先; 2、具备较好的平台产品能力,能够将复杂业务问题抽象为清晰的产品结构、流程和系统能力; 3、有较强的数据分析和业务理解能力,能够通过数据、用户反馈和业务判断发现问题,并推动产品迭代; 4、具备良好的跨团队协作能力,能在多角色、多目标、多约束条件下推动项目落地; 5、逻辑清晰,表达能力强,能够独立完成需求分析、产品方案、项目推进和上线复盘; 6、对商家经营、广告投放、线索获客、智能化产品方向有兴趣,愿意深入业务一线理解真实问题。

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