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Open nowPosted 8 days ago

策略产品经理（流量工具方向） - 抖音直播

ByteDance19,268 open roles

Where
Shenzhen, Guangdong, Chinese Mainland
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Your applicationOpen now策略产品经理（流量工具方向） - 抖音直播ByteDance · Shenzhen, Guangdong, Chinese Mainland

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on ByteDance's own form.

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The clock on this job

Early applications get read.

11.5% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 9 days.

Share of postings closed within
  1. 2.0%1 day
  2. 4.3%3 days
  3. 11.5%7 days
  4. 18.1%14 days
  5. 35.6%30 days
  6. 44.6%60 days
This job: posted 8 days ago

ByteDance median: 9 days open

The posting

团队介绍：直播团队为抖音在内的字节跳动多款产品提供直播支持。在直播间里，时空的隔阂被打破，五湖四海的人们连接在一起，共同见证、分享、传递生活中的美好。美好的定义不尽相同，越来越多的人在抖音直播里寻找自己向往的美好，拥抱理想生活。960万平方公里的美好现场，尽收直播间。直播团队，期待你的加入！​

1、负责抖音直播流量工具及相关玩法的产品与策略建设，结合用户体验、流量效率和商业收益，对投放效果和收入规模负责； 2、关注直播行业生态与发展趋势，深入理解不同类型主播、机构及用户的流量产品诉求和使用习惯，结合行业研究、用户调研与数据分析，设计适配不同场景的流量玩法与投放产品； 3、联合产品/算法团队，参与流量供给、分发机制及出价策略的设计与优化，提升流量匹配和交付效率，平衡投放效果、用户体验与平台收益，持续拓展有效流量空间； 4、负责流量玩法的C端表达与交互设计，优化付费链路及效果反馈，提升用户对产品价值的理解，推动首次付费及长期付费规模增长； 5、协同研发、设计、算法和运营团队，推动产品从需求定义到上线验证，沉淀可复用的流量工具能力。

1、本科及以上学历，2年及以上互联网产品经验，有流量策略、投放工具、商业化或直播产品经验者优先； 2、具备良好的行业洞察和用户理解能力，能够理解直播行业不同参与方的经营目标与流量诉求，从具体业务场景中识别产品机会； 3、理解流量供给、分发机制、流量出价及投放效果评估的基本逻辑，能够结合效果、成本与收益提出策略方案，有算法或推荐团队协作经验者优先； 4、能够独立完成需求调研、数据分析和产品设计，具备良好的C端体验与交互设计能力，熟悉指标拆解、转化漏斗及A/B实验，能够通过数据定位问题并验证收益，熟悉SQL者优先； 5、逻辑清晰，具备较强的业务判断、自驱力和跨团队推动能力，能够主动发现问题、确定优先级，推动复杂项目落地并对结果负责。

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