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Open nowPosted 183 days ago

广告策略产品经理-抖音生活服务

ByteDance19,198 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now广告策略产品经理-抖音生活服务ByteDance · Shanghai, Chinese Mainland
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The clock on this job

Early applications get read.

11.8% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.8%7 days
  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: posted 183 days ago

ByteDance median: 2 days open

The posting

1、负责本地广告、线索广告的策略产品设计与迭代,聚焦投放效率、转化效果、成本控制三大核心目标,搭建贴合本地商家、线索类广告主需求的策略体系; 2、深入洞察本地生活及线索类广告主的投放痛点,结合行业趋势、行为数据,设计可落地的策略产品方案,推动产品从0到1或从1到N的落地迭代; 3、联动算法、研发、运营、销售团队,推进策略产品上线,建立策略效果监测体系,通过数据复盘持续优化策略参数,提升广告投放ROI、线索有效率及商家留存率; 4、对接内外部需求,平衡广告主、平台、用户三方利益,制定策略产品的灰度测试、推广计划及效果评估标准,确保策略合规且符合业务发展目标; 5、跟踪行业产品动态,挖掘策略创新点,输出策略优化报告,为业务决策提供产品层面的专业支持,推动本地及线索广告业务规模增长。

1、本科及以上学历,2年及以上互联网广告策略产品相关经验,有本地生活广告、线索广告策略产品经验者优先; 2、具备较强的数据分析能力,能通过广告投放数据、用户行为数据、商家反馈定位策略痛点并输出优化方案,熟练使用Excel、SQL等数据分析工具者优先; 3、熟悉广告投放全流程,了解广告算法基础逻辑,能独立完成策略产品方案的设计、落地及效果复盘; 4、具备优秀的跨团队协同能力、沟通表达能力及问题解决能力,目标感强,主动推进项目落地; 5、对本地生活行业、线索广告行业有深入理解,关注行业趋势,具备敏锐的产品洞察力和创新意识。

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