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Open nowPosted 91 days ago

内容运营专员(美国及国际业务) - PICO

ByteDance19,198 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now内容运营专员(美国及国际业务) - PICOByteDance · Beijing, Chinese Mainland
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The clock on this job

Early applications get read.

11.8% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.8%7 days
  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: posted 91 days ago

ByteDance median: 2 days open

The posting

团队介绍:作为一家拥有自主创新和研发创造能力的科技品牌,PICO致力于成为领先的世界级XR平台,成就开发者与创作者,共同为全球消费者创造更美好的生活体验。我们开创性地将虚拟现实扩展到了多个领域,为运动、视频、娱乐等消费级场景带来了全新体验;并广泛应用在教育、医疗和企业培训等商用场景,给全球企业级用户提供了多元化的VR解决方案。

1、内容策划与编排:负责美国市场的日常内容排期,亲自甄选优质原生XR内容及3D/2D视频精华内容,确保平台内容保持新鲜度、相关性且契合当地文化共鸣; 2、用户生命周期运营:执行本地化营销活动,以推动用户获取、留存与活跃;你将负责结合国际用户习惯,制定应用内活动、社区触达及推送通知策略; 3、第三方应用集成:作为外部流媒体合作伙伴的主要对接窗口,确保其在我们的扩展现实(XR)环境中的集成效果得到优化,并排查解决运营问题,以维持优质的用户体验; 4、本地化产品运营:充当“美国用户的代言人”,与研发及产品团队紧密协作,针对UI/UX本地化、功能需求及区域性问题反馈意见,确保应用程序适配美国市场,给用户带来原生使用体验; 5、数据分析与报告:独立跟踪并分析指标(日活跃用户数、观看时长、留存率),你需要将原始数据转化为可落地的洞见,并为全球管理团队定期提交报告; 6、外部合作伙伴关系:发掘并对接本地XR创作者、行业KOL及XR摄像设备企业,为平台引入独家原生内容,提升品牌曝光度。

1、3年以上内容运营、用户增长或数字流媒体(OTT)领域实操经验,且须针对美国市场; 2、对美国流行文化、流媒体趋势及社交媒体生态具备深刻且敏锐的理解; 3、英语达到流利水平;具备专业级中文应用能力者将被优先考虑,以确保与总部及技术团队顺畅协作; 4、具备独立“把事做成”的成熟经验,能够独立主导项目从构思到落地的全流程; 5、具备使用数据可视化工具(如SQL、Tableau、内部仪表盘)推动运营决策的经验。

加分项 1、有在虚拟现实/增强现实/混合现实(VR/AR/MR)领域的工作经验; 2、充分理解在3D/空间环境与传统2D屏幕中,内容消费行为存在的差异; 3、具备管理与主流媒体机构或应用开发者运营合作关系的相关经验; 4、能够从容应对跨时区工作,妥善把握跨境组织架构的各类细节差异。

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