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Open nowPosted 11 days ago

Promote增长营销产品经理 - 国际化广告业务

ByteDance19,268 open roles

Where
Shenzhen, Guangdong, Chinese Mainland
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Your applicationOpen nowPromote增长营销产品经理 - 国际化广告业务ByteDance · Shenzhen, Guangdong, Chinese Mainland

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on ByteDance's own form.

The reply lands in your private mailbox

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The clock on this job

Early applications get read.

11.9% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 9 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.9%7 days
  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: posted 11 days ago

ByteDance median: 9 days open

The posting

团队介绍：国际商业化产品与技术团队支持字节跳动国际短视频业务的广告产品与变现技术，我们负责end2end的大型广告系统建设，为客户提供商业推广方式与方案，覆盖字节跳动所有国际化用户产品，目前已在美国、加拿大、新加坡、欧洲、中东等国家和区域开展业务。我们的愿景是建立服务全球广告主的综合数字化营销服务平台，打造一体化广告平台，建联广告主、创作者及用户。在这里你将有机会开阔自己的国际化视野，接触到全球领先的商业产品架构、模型和算法，并有机会参与并推动互联网广告行业的创新和变革。

1、负责Promote用户侧增长与营销产品，包括活动玩法、任务激励、优惠权益等，提升产品认知、付费转化和用户留存； 2、深入理解创作者及中小商家的推广需求，围绕内容加热、粉丝增长、商品销售等场景，设计用户增长策略和产品方案； 3、策划并落地节日、热点及常态化营销活动，结合不同国家和区域特点，推动方案设计、资源整合与效果复盘； 4、建设用户分层和生命周期运营能力，通过差异化触达与激励，推动新客激活、复投和沉默用户召回； 5、与策略、算法、工程、数据、设计及运营团队合作，通过实验持续优化新增付费用户、投放渗透、留存和增量收入。

1、具备优秀的用户洞察和商业判断能力，有AI、商业化、用户增长、营销活动、电商或创作者产品经验优先； 2、具备完整的产品或增长项目经验，能够完成目标拆解、方案设计、项目推进和上线验证； 3、熟悉用户分层、生命周期、转化漏斗、激励体系及营销触达等增长方法； 4、具备良好的逻辑思维和数据分析能力，能够设计实验并基于数据判断策略效果； 5、结果导向，具备较强的项目推动和跨团队协作能力，能够适应跨区域、跨时区合作。

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