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Open nowPosted 122 days ago

营销玩法产品经理（团购Tab方向）-抖音生活服务

ByteDance19,268 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now营销玩法产品经理（团购Tab方向）-抖音生活服务ByteDance · Shanghai, Chinese Mainland

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on ByteDance's own form.

The reply lands in your private mailbox

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The clock on this job

Early applications get read.

15.1% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 9 days.

Share of postings closed within
  1. 2.4%1 day
  2. 6.5%3 days
  3. 15.1%7 days
This job: posted 122 days ago

ByteDance median: 9 days open

The posting

1、负责抖音团购Tab营销玩法设计与落地，包括但不限于大促、品类活动、日常玩法等场景，通过营销玩法强化用户优惠认知，达成交易、留存等目标； 2、深入了解消费者心理，对生活服务行业特性、消费者的决策特征有理解和洞察，掌握行业及市场动向，对营销玩法有个人见解； 3、通过数据分析、用户调研等方式持续寻找交易增长机会点，针对细分人群制定营销策略，设计相应功能、活动、玩法等持续驱动交易增长； 4、协同运营、研发、数据等团队，推动产品方案落地，高效推进项目执行，确保营销策略迭代效率与产品延展性。

1、本科及以上学历，1-3年以上C端营销产品经验，有本地生活、电商用户端营销产品经验优先； 2、具备用户洞察力与数据思维，能结合数据、用户视角做产品决策； 3、具备良好的业务理解和产品规划能力，熟悉各平台常见的营销玩法，乐于探索新潮玩法、突破固有模式，具备创新落地并拿到业务结果的意识； 4、具备优秀的沟通表达与跨团队协同能力，能协同多方推动项目落地并拿到结果。

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