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Open nowPosted 4 days ago

内容策略运营专家 - TikTok生活服务

ByteDance19,268 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now内容策略运营专家 - TikTok生活服务ByteDance · Shanghai, Chinese Mainland
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The clock on this job

Early applications get read.

11.9% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 9 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.9%7 days
  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: posted 4 days ago

ByteDance median: 9 days open

The posting

团队介绍:TikTok是一个覆盖150个国家和地区的国际短视频平台,我们希望通过TikTok发现真实、有趣的瞬间,让生活更美好。TikTok在全球各地设有办公室,全球总部位于洛杉矶和新加坡,办公地点还包括纽约、伦敦、都柏林、巴黎、柏林、迪拜、雅加达、首尔和东京等多个城市。

TikTok生活服务(TikTok GO) 是一站式商业解决方案,创造性地通过TikTok POI、短视频、直播和搜索等,连接全球用户与本地服务,提供有价值的真实世界生活体验,激发用户探索周围的世界。以“发现好去处,助力本地商家”为使命,致力于成为最值得信赖的发现好去处和连接本地商家的平台,让社区更轻松地与餐厅、酒店和景点互动,为商家提供全新方式来连接客户并促进交易,结合创新的营销和运营工具,带来可持续增长。团队分布多国,目前积极扩张中。大航海时代,我们欢迎大家一起加入国际化征程,共同打造TikTok生活服务业务!

1、建设TikTok生活服务内容生态的指标和监控体系,通过数据分析和内容研究,及时发现业务问题和趋势,从用户需求、内容生态、行业等方面发现问题与机会点; 2、以优质内容标准及优质内容供给提升为目标,负责优质内容标准的全流程建设,基于不同国家和行业业务场景与用户需求,制定清晰、可量化的内容质量评估标准,负责识别内容从生产到分发的全链路关键节点,打通内容识别、筛选、标签化等环节的流程壁垒,联动推荐算法团队,推动优质内容标准与推荐机制的深度衔接,通过推荐放大优质内容供给效能,提升优质内容的曝光与转化; 3、持续挖掘不同节点、不同行业、不同国家下的用户内容需求和范式,负责相关方向的策略设计、试点推动及落地验证,沉淀可复制的内容供给拓展方法,取得新供给增长结果; 4、协同产品、推荐、服务体验与治理,及时发现并定位内容生态问题,实时跟进/调整/优化内容规则,落地相应治理策略。

1、本科及以上学历,1年以上内容策略/运营经验,熟悉抖音及生活服务,对内容生态有自己的认知和理解,有体系化输出内容规则、策略经验优先; 2、良好的逻辑思维和数据分析能力,擅长内容研究洞察,对用户需求及内容高敏感、有热情; 3、目标导向,自我驱动,优秀的沟通协作能力和资源整合能力,有意愿作为中台,优化内容和达人生态,有能力站在一线,陪同达人和业务成长。

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