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Open nowPosted 24 days ago

内容高级产品经理 - TikTok生活服务

ByteDance19,198 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now内容高级产品经理 - TikTok生活服务ByteDance · Shanghai, Chinese Mainland
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The clock on this job

Early applications get read.

11.8% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.8%7 days
  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: posted 24 days ago

ByteDance median: 2 days open

The posting

团队介绍:TikTok是一个覆盖150个国家和地区的国际短视频平台,我们希望通过TikTok发现真实、有趣的瞬间,让生活更美好。TikTok在全球各地设有办公室,全球总部位于洛杉矶和新加坡,办公地点还包括纽约、伦敦、都柏林、巴黎、柏林、迪拜、雅加达、首尔和东京等多个城市。

TikTok生活服务(TikTok GO) 是一站式商业解决方案,创造性地通过TikTok POI、短视频、直播和搜索等,连接全球用户与本地服务,提供有价值的真实世界生活体验,激发用户探索周围的世界。以“发现好去处,助力本地商家”为使命,致力于成为最值得信赖的发现好去处和连接本地商家的平台,让社区更轻松地与餐厅、酒店和景点互动,为商家提供全新方式来连接客户并促进交易,结合创新的营销和运营工具,带来可持续增长。团队分布多国,目前积极扩张中。大航海时代,我们欢迎大家一起加入国际化征程,共同打造TikTok生活服务业务!

1、负责TikTok生活服务发现与决策方向产品规划与增长,结合搜索、推荐、POI等消费场景,规划并设计找店决策产品站内外流量增长策略,提升产品消费规模和用户认知; 2、深度挖掘不同国家/地区用户在餐饮、旅游、娱乐等场景下的用户诉求,基于TikTok独特的社区和产品形态,持续优化找店决策产品体验; 3、深度联动算法、运营、市场、商家及交易团队,建立真实可信的本地生活地点推荐体系(包括榜单、评分、达人地点推荐等多个场景); 4、深度运用AI迭代产品策略,结合LLM、多模态内容理解等技术,从海量内容和用户行为中理解地点特色,打造地点种草&决策创新产品方案。

1、本科及以上学历,5年以上互联网产品经验; 2、能理解国际化不同市场用户用户需求,将复杂的业务逻辑转化为简单、直观的产品交互; 3、拥有逻辑思维和数据理解力,能够熟练运用数据分析等手段发现业务破局点,并通过A/B实验等方法快速验证方案有效性; 4、具备优秀的沟通协调能力,有责任心,能在业务高速发展的同时保持快速的学习和自我迭代; 5、英语好、有生活服务/电商/内容搜推产品经验者优先。

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