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Open nowPosted 25 days ago

推荐策略产品经理(中小商家服务) - TikTok直播

ByteDance19,198 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now推荐策略产品经理(中小商家服务) - TikTok直播ByteDance · Shanghai, Chinese Mainland
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  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

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The clock on this job

Early applications get read.

11.8% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.8%7 days
  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: posted 25 days ago

ByteDance median: 2 days open

The posting

团队介绍:TikTok是一个覆盖150个国家和地区的国际短视频平台,我们希望通过TikTok发现真实、有趣的瞬间,让生活更美好。TikTok在全球各地设有办公室,全球总部位于洛杉矶和新加坡,办公地点还包括纽约、伦敦、都柏林、巴黎、柏林、迪拜、雅加达、首尔和东京等多个城市。

TikTok直播是全球领先的直播业务,以实时互动为核心,提供多元化的商业化模式和创作工具。我们为用户提供独特的内容和消费体验;为创作者找到合适的观众,提供最好的工具和一系列盈利模式,帮助创作者创造更多机会、改变他们的生活;通过直播,平台也能从中获得健康、客观的商业化收益,持续发展。我们一直听到这样的故事 —— “LIVE changes my life” —— 他们更好,我们才会更好。

加入我们,一起探索 “不可能的事”—— 我们是行业的先行者,在一步步改变行业。我们持续让行业了解直播是一种新的内容形式,是创作者可以依赖的商业模式。

1、策略规划与业务增长:负责制定中小商家留资直播推荐的整体策略和规划,聚焦提升直播内容分发效率与精准度,通过优化推荐算法逻辑、研究用户与内容生态匹配度、设计差异化推荐策略等方式,实现看播时长、留资效率和多元化内容的增长目标,推动业务持续发展; 2、数据驱动策略优化:通过深度的用户调研和多维度数据分析,洞察用户行为模式与内容消费偏好,明确用户分层逻辑,依据汽车/在线教育等不同行业特征,构建精细化推荐策略模型,以数据为支撑持续迭代推荐策略; 3、用户兴趣特征挖掘:针对看播用户的行为习惯、兴趣偏好制定差异化的产品方案,提升用户对留资直播内容的满意度与忠诚度,挖掘用户增长潜力。

1、教育与经验:本科及以上学历,统计学/数学/计算机相关专业优先,具备3年及以上策略产品经验,有流量推荐策略、内容推荐策略工作经验优先,有商业化、电商等B端业务经验优先; 2、核心能力:具备优秀的数据分析和策略设计能力,业务理解速度快,能够敏锐通过数据波动、业务流程发现推荐策略中的问题,并推动有效解决方案落地; 3、项目:具备较强的项目管理能力,能够精准把握各方需求,高效整合资源,在跨部门协作中应对复杂任务与时间,达成业务目标; 4、语言能力:英语流利,可作为工作语言无障碍沟通。

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