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Open nowPosted 196 days ago

搜索产品运营(垂类运营)-TikTok

ByteDance19,268 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now搜索产品运营(垂类运营)-TikTokByteDance · Beijing, Chinese Mainland
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The clock on this job

Early applications get read.

11.5% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 9 days.

Share of postings closed within
  1. 2.0%1 day
  2. 4.3%3 days
  3. 11.5%7 days
  4. 18.1%14 days
  5. 35.6%30 days
  6. 44.6%60 days
This job: posted 196 days ago

ByteDance median: 9 days open

The posting

1、负责TikTok搜索经验决策垂类相关场景的产品运营工作;聚焦用户寻求建议、灵感启发等决策参考类搜索意图,围绕内容获取与效率提升等高价值场景,协同产品、研发及数据分析团队,推动用户体验优化、供给丰富度与分发策略的持续迭代,提升业务渗透与用户认知; 2、基于对平台内容生态与用户决策链路的深刻理解,定义核心场景下的“理想态”搜索体验;通过深度摸底调研与数据/案例/用户反馈分析,定位当前体验盲区,为产品策略优化提供确定性的逻辑输入与方向指引; 3、深度参与重点策略和功能的优化与验证,包括但不限于策略效果评估、Prompt调试、高质量案例集构建、关键问题归因及实验结果分析;利用大模型等技术手段,协助提升意图分类、内容特征识别、生成式结果体验的准确度; 4、持续监控线上真实搜索体验与业务指标,建立并完善从发现、定级、归因到推动解决的完整负面案例管理链路,代表用户视角主动牵引产品研发团队进行问题修复和质量提升; 5、在快速变化和多优先级并行的环境下,作为跨地域/跨时区协作的枢纽,高效联动各团队,独立推动复杂项目,并灵活支持关键专项和紧急业务需求,确保策略验证方案的准确性与产品优化的顺利落地。

1、本科及以上学历,英语可作为工作语言; 2、具备3年及以上在科技互联网、搜索、社交媒体或内容平台从事垂类运营/产品运营/策略运营的相关经验; 3、对搜索机制、内容生态有深刻理解;具备较强的用户视角和内容判断力,能够围绕不同搜索场景识别“什么内容对用户真正有帮助”,能够快速建立对复杂业务链路的认知; 4、具备较强的结构化思维、问题拆解和数据分析洞察能力,能够结合定性与定量信息,从繁杂的用户行为、内容特征与定性案例中独立输出具有影响力的业务洞察,并转化为可落地的产品策略优化方案; 5、能够独立主导复杂业务模块,能够在快速迭代的动态环境中有效开展跨团队协作和项目统筹,推动多方共识并取得实质性业务成果。

加分项: 1、熟悉主流短视频/图文平台的社区文化、创作生态、内容分发机制,对真实体验分享类内容有独特见解或相关运营经验; 2、有过从0-1搭建垂类运营体系(特别是生活方式、知识分享等垂类),主动挖掘业务洼地,推动新场景/新策略孵化,并最终实现垂类增长的成功案例。

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