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Open nowPosted 13 days ago

品牌公关及传播专家 - TikTok直播

ByteDance19,198 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now品牌公关及传播专家 - TikTok直播ByteDance · Beijing, Chinese Mainland
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The clock on this job

Early applications get read.

11.8% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.8%7 days
  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: posted 13 days ago

ByteDance median: 2 days open

The posting

团队介绍:TikTok是一个覆盖150个国家和地区的国际短视频平台,我们希望通过TikTok发现真实、有趣的瞬间,让生活更美好。TikTok在全球各地设有办公室,全球总部位于洛杉矶和新加坡,办公地点还包括纽约、伦敦、都柏林、巴黎、柏林、迪拜、雅加达、首尔和东京等多个城市。

TikTok直播是全球领先的直播业务,以实时互动为核心,提供多元化的商业化模式和创作工具。我们为用户提供独特的内容和消费体验;为创作者找到合适的观众,提供最好的工具和一系列盈利模式,帮助创作者创造更多机会、改变他们的生活;通过直播,平台也能从中获得健康、客观的商业化收益,持续发展。我们一直听到这样的故事 —— “LIVE changes my life” —— 他们更好,我们才会更好。

加入我们,一起探索 “不可能的事”—— 我们是行业的先行者,在一步步改变行业。我们持续让行业了解直播是一种新的内容形式,是创作者可以依赖的商业模式。

1、支持全球大型活动品牌传播工作; 1)协助执行全球旗舰活动的媒体宣传,包括LIVE Fest(Community Fest)、Music On Stage、Creator Networks Global Summit等面向直播创作者及生态合作伙伴的项目活动; 2)与全球及本地PR团队合作制定传播策略、制作品牌传播材料; 3)支持线下活动公关落地包括媒体活动设计、现场协调,以及为创作者和高管准备演讲内容; 4)协助完成重点项目的创作者审核相关材料及审核流程对接; 5)协助维护和更新PR操作手册及最佳实践文档; 2、区域创作者故事制作; 1)支持各区域的创作者故事系列和文化活动; 2)调研、筛选并撰写适合媒体投放的创作者故事——每个项目周期挖掘4-6位优秀创作者,每季度产出至少1篇深度创作者故事; 3)协助建立和维护各区域适合媒体报道的优质创作者资源池; 3、对外宣传教育材料相关工作; 1)撰写和更新对外材料,介绍LIVE产品功能和安全实践,包括事实说明文档(fact sheets)、常见问题解答(FAQs)及合作伙伴沟通文件; 2)协助更新外部数据披露材料及传播指引; 4、跨团队协调相关工作; 1)与各区域PR负责人、产品及运营团队协调,收集信息、对齐时间节点、跟进交付进度; 2)协助为高管和创作者准备媒体采访及活动演讲的简报材料; 3)跟踪媒体报道,在活动和项目结束后汇总媒体报道报告。

1、5年及以上公关、传播或新闻相关工作经验; 2、有跨国或跨区域项目经验(覆盖亚太、欧洲中东非洲、拉美或美国市场)——曾在公关公司、全球化品牌内部传播团队或区域传播岗位工作; 3、出色的英文写作能力; 4、有媒体联络、媒体名单搭建或PR内容制作的实操经验; 5、能同时处理多个项目,适应跨时区协作; 6、做事有条理、注重细节,能在变化中快速响应,对创作者、娱乐、音乐或数字平台领域有兴趣。

加分项 1、在一个或多个重点区域的娱乐、科技或生活方式类媒体拥有现有媒体关系; 2、有直播、音乐、游戏或创作者经济行业的相关经验; 3、有支持线下活动(音乐节、新闻发布会、媒体发布会)公关工作的经验; 4、有公关公司工作经验,曾服务过多个市场或客户; 5、有撰写事实说明文档、FAQs或教育类内容的经验。

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