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Open nowPosted 235 days ago

增长策略产品(投放裂变方向)-TikTok生活服务

ByteDance19,268 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now增长策略产品(投放裂变方向)-TikTok生活服务ByteDance · Beijing, Chinese Mainland
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The clock on this job

Early applications get read.

11.5% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 9 days.

Share of postings closed within
  1. 2.0%1 day
  2. 4.3%3 days
  3. 11.5%7 days
  4. 18.1%14 days
  5. 35.6%30 days
  6. 44.6%60 days
This job: posted 235 days ago

ByteDance median: 9 days open

The posting

1、负责TikTok生活服务产品增长流量体系的整体规划与能力建设,主导站内流量玩法、商业化裂变、站外付费投放及SEO站内引流的全链路设计,对新增用户、DAU及流量转化效率等核心增长目标负责; 2、深入理解站内流量分发逻辑与站外投放机制,结合业务目标制定流量增长策略,推进站内玩法创新与站外投放规模化获客,确保有效&可持续的流量增长; 3、负责商业化裂变玩法、付费投放承接、SEO引流策略设计,对裂变系数、投放ROI及自然流量占比负责,持续优化流量获取成本与用户承接体验,提升用户激活率与长期留存,推动业务增量达成; 4、通过数据分析、渠道监控与实验验证,持续洞察各流量渠道的效率瓶颈与增长机会,迭代站内玩法、裂变机制及投放策略,构建健康可持续的多渠道流量增长体系; 5、协同投放、运营、技术和SEO等团队,推动流量产品多方资源整合与能力落地,确保流量增长策略与业务目标对齐。

1、3年及以上互联网增长产品经验,有站内流量玩法、裂变增长、付费投放或SEO引流相关经验者优先; 2、具备出色的流量策略设计与系统化产品规划能力,能够独立负责复杂增长项目从0到1的搭建与迭代; 3、具备较强的业务思维与增长敏感度,能够将业务目标转化为清晰的流量策略,并对新增、DAU、ROI等核心指标负责; 4、具备优秀的数据分析、渠道洞察和实验驱动能力,能通过数据定位问题并推动产品决策; 5、具备良好的沟通协作与项目推动能力,能在多团队协作中有效整合资源、达成业务目标。

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