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Open nowPosted 1759 days ago

增长营销广告投放专家(网盟方向)-TikTok

ByteDance19,268 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now增长营销广告投放专家(网盟方向)-TikTokByteDance · Beijing, Chinese Mainland
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  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

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The clock on this job

Early applications get read.

11.5% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 9 days.

Share of postings closed within
  1. 2.0%1 day
  2. 4.3%3 days
  3. 11.5%7 days
  4. 18.1%14 days
  5. 35.6%30 days
  6. 44.6%60 days
This job: posted 1759 days ago

ByteDance median: 9 days open

The posting

1、负责TikTok在各地区的程序化DSP渠道(例如Moloco、Applovin等)管理与预算把控,确保投放效果与成本效率; 2、推动网盟渠道的中台化管理与标准化流程建设,提升整体投放效率与可复用性;深入分析与优化投放数据,定期复盘量级、成本、留存、ROI等指标,基于数据做出前瞻性判断与优化决策; 3、迭代反作弊机制,持续提升新增用户质量; 4、持续拓展新资源与新渠道,探索创新性买量方式与增长路径; 5、跨部门协作,确保投放结算与对账的准确性。

1、3年以上广告相关工作经验,1年以上网盟投放经验,深刻理解DSP渠道、流量生态与反作弊逻辑,具备独立判断与策略制定能力; 2、具备强推动力与执行力,能在复杂环境下快速推进并拿到结果; 3、数据敏感度高,逻辑清晰,能基于数据快速发现问题并提出解决方案; 4、中英文流利,具备跨时区沟通与协作能力;掌握小语种者(例如:德语、日语、韩语)优先; 5、具备创新与探索精神,敢于提出打破常规的投放方案并推动落地; 6、有创业心态和主人翁意识,能在环境中沉淀方法论与最佳实践。

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