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Open nowPosted 80 days ago

商城策略运营(欧美市场) - TikTok Shop

ByteDance19,260 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now商城策略运营(欧美市场) - TikTok ShopByteDance · Beijing, Chinese Mainland
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The clock on this job

Early applications get read.

11.3% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 27 days.

Share of postings closed within
  1. 2.0%1 day
  2. 4.2%3 days
  3. 11.3%7 days
  4. 17.5%14 days
  5. 34.2%30 days
  6. 43.5%60 days
This job: posted 80 days ago

ByteDance median: 27 days open

The posting

团队介绍:TikTok Shop 是 TikTok 旗下的内容电商。平台汇聚全球优质商家与创作者,通过短视频、直播等多场景连接消费者,让新奇好物畅销全球,让美好生活触手可得。目前团队分布在美国、英国、法国、印尼、墨西哥、中国等全球多个国家和地区,在这里你将有机会深入国际业务场景,面向全世界商家及用户,和跨区域团队协作,共同探索创新购物模式。期待和优秀的你一起创造更多可能!

1、负责欧美商城核心场域的策略运营工作,围绕首页、频道、活动等关键场景,结合用户浏览、决策和购买路径,制定差异化运营策略,提升用户对商城的认知、使用习惯与购买效率; 2、围绕拉新、留存、转化等业务目标,结合用户分层、流量分发和营销机制设计商城增长策略,持续优化不同场景下的承接效率、转化效率和用户生命周期运营效果,驱动商城用户规模与交易增长; 3、深入分析欧美市场用户需求、消费偏好和购物认知,联动供给、产品、营销等团队,推动更符合用户预期的商品、内容和活动供给建设,提升优质供给与用户需求的匹配效率; 4、结合AI能力探索更智能的用户洞察、策略识别和运营提效方式,提升用户触达效率、策略迭代效率与运营决策质量,推动欧美商城运营模式持续创新。

1、2027届获得本科及以上学历,数据科学、计算机、AI等相关专业优先; 2、对电商、策略运营、用户增长、平台型业务或AI应用方向有浓厚兴趣,具备较强的好奇心和业务敏感度;具备良好的逻辑分析能力和结构化思考能力,能够从用户群体、消费场景、供给匹配和业务目标出发,拆解问题并形成清晰的策略判断; 3、具备较好的数据意识、学习能力和策略思维,能够通过数据分析、用户反馈和行业观察发现问题与机会,并推动策略优化和迭代落地; 4、具备良好的沟通协作能力、责任心和自驱力,能够与产品、供给、营销、研发、数据等团队高效协同,英语可作为工作语言。

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