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Open nowPosted 186 days ago

用户增长策略运营(渠道导流方向)-TikTok Shop

ByteDance19,198 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now用户增长策略运营(渠道导流方向)-TikTok ShopByteDance · Shanghai, Chinese Mainland
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  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on ByteDance's own form.

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The clock on this job

Early applications get read.

11.8% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.8%7 days
  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: posted 186 days ago

ByteDance median: 2 days open

The posting

1、负责国际化目标市场渠道引流与用户拉新工作,核心围绕渠道流量投放、补贴政策、增长玩法组合,实现新用户规模化获取; 2、基于渠道数据、大盘数据及用户全生命周期表现,制定渠道专属补贴与投放策略,保障渠道ROI与资金使用效率; 3、针对渠道新客行为特征,设计新客留存与复购引导方案,培养用户消费习惯,提升渠道新客复购与转化效率; 4、负责渠道流量承接落地,优化新客首页、频道页及分渠道承接链路,实现投放-承接-转化全路径效率提升; 5、持续深耕国际化目标市场用户与渠道特性,迭代拉新玩法与获客手段,协同商品、产品、算法等团队推进增长方案落地与效果优化。

1、本科及以上学历,2年及以上用户增长、渠道投放、流量运营相关经验,有国际化产品增长或渠道导流经验优先; 2、具备数据驱动增长能力,能通过数据与用户洞察制定渠道引流策略、优化获客链路,深刻理解用户购物决策与渠道转化逻辑; 3、熟练使用商务英语,可独立对接国际化渠道与跨部门协作,有国际化工作、学习或国际化渠道对接经验优先; 4、具备优秀跨团队协同与问题解决能力,快速适应业务变化,接受国际化出差; 5、有电商行业渠道增长、国际化流量投放、用户增长专业方法论者优先。

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