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Open nowPosted 114 days ago

用户活动运营经理 - 抖音UGC

ByteDance19,198 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now用户活动运营经理 - 抖音UGCByteDance · Beijing, Chinese Mainland

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on ByteDance's own form.

The reply lands in your private mailbox

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The clock on this job

Early applications get read.

11.8% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.8%7 days
  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: posted 114 days ago

ByteDance median: 2 days open

The posting

团队介绍：我们为抖音UGC的交流活跃与氛围负责，通过激发用户分享其兴趣爱好、衣食住行真实生活，逐渐构建真诚互动、具有一定利他性的UGC内容生态。团队组成多元， 有成员通过敏锐的用户洞察做产品创新，有成员凭借对内容风向的前瞻判断造圈层趋势，有成员在字节跳动丰富的大模型资源之上推动策略创新。欢迎大家与我们一起，以内容和兴趣连接人与人，建设抖音的竞争优势与壁垒。

1、负责可颂活动的整体策划与落地执行，围绕差异化认知打造目标，设计兼具圈层深度与破圈传播力的整合营销活动； 2、主导整合营销活动的全链路管理，包括线下快闪事件（如沉浸式解压乐园、多城线下快闪）、站内承接活动（如主题市集、每日打卡养成互动）、社交传播策划（如话题营销、达人种草、跨界联名），从创意策划到落地执行到复盘分析全流程把控； 3、协同产品、设计、研发、推荐、投放等多团队推进复杂项目，把控活动关键节点、交付质量与预算执行，并整合多类资源实现圈层精准触达与跨圈破圈； 4、持续关注行业趋势与产品营销玩法，提炼可借鉴的整合营销模式并快速验证，为可颂认知建设提供持续创新的策略输入。

1、本科及以上学历，3年以上互联网品牌整合营销活动策划经验，有整合营销活动（含线下事件+线上传播+社交话题）独立策划与落地经验； 2、具备优秀的内容创意能力与品牌策略思维，能从用户洞察出发输出有辨识度的活动创意方案，对“认知打造”“品牌建设”有深度理解； 3、具备强项目管理与跨团队协同能力，能统筹产品、设计、研发、创意供应商、线下执行方等多方资源，推进复杂项目高质量交付； 4、熟悉社交传播打法，有话题营销、达人种草、跨界联名等实操经验，能策划具备破圈潜力的传播事件。

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