The posting
Cadmus has a story worth telling and a market that is ready to hear it. What we need is someone to tell it — consistently, credibly, and everywhere the right people are paying attention.
Cadmus has strong customer advocacy, a compelling body of evidence, and a sector that is actively rethinking assessment. The Brand & Community Manager will bring that story to life — through the events we run, the content we publish, and the community we build across the people and institutions that shape higher education.
This is a hands-on, full-spectrum role. You will run events, write and produce content, and build Cadmus's presence across social and digital — and you will care about doing all of it well. It is not a pure brand-strategy role, and it is not a single-channel one. It is for someone who can move between running a roundtable, writing a sharp piece of content, and growing a community, and who takes genuine pride in the craft of each.
You will report to the CRO and work closely with the commercial team to turn Cadmus's reputation into reach, and reach into pipeline.
WHAT SUCCESS LOOKS LIKE
In your first year, you will have:
- Built and run an events program that puts Cadmus in front of the right people. Conferences, hosted roundtables, webinars — the events Cadmus runs and attends are deliberate, well-executed, and worth the audience's time. The sector increasingly knows who Cadmus is because of where and how we show up.
- Established a content engine that earns attention. Cadmus publishes content that higher education leaders actually read — because it is genuinely useful, credible, and well-made. You have built the rhythm and the quality bar that makes that consistent, not occasional.
- Grown Cadmus's brand and community presence across the channels that matter. Our social and digital presence reflects the quality of the company. It is active, considered, and building the kind of reputation and community that makes the right people pay attention — and makes the commercial team's job easier.
- Made marketing measurable. You can connect what you do — events, content, community — to reach, engagement, and pipeline contribution. Marketing is accountable to outcomes, not activity.
Requirements
WHO YOU ARE
- 5+ years in a broad marketing, brand, or community role spanning events, content, and social — ideally in B2B, EdTech, or a sector with considered, professional buyers.
- A genuine all-rounder. You can run an event, write well, and build a community — and you are happy doing all three.
- Strong writing. You can produce content that is credible to an intelligent, sceptical audience.
- Organised and self-directed. You can own a program end-to-end and make it happen without being managed through it.
- You care about quality. Cadmus's audience is intelligent and sceptical — and you would rather publish something genuinely good than something merely on schedule.
- You are genuinely interested in higher education — the people, the events, the communities, and what moves them.
- You are sharp and self-directed. You do not need a brief to start building — you see what needs to happen and make it happen.
- You bring a craft — in events, in content, in brand and community — that raises how Cadmus shows up in the world.
Benefits
WORKING AT CADMUS
Cadmus is at the stage where the marketing function is being built, not inherited. You will have real ownership over channel strategy, event presence, and how the company shows up in the market — with a direct line to the CRO and the Product Marketer. The higher education sector has specific rhythms, communities, and events that matter — and learning them quickly is part of the job. The US market entry piece is genuinely open-ended: you will have a hand in defining what that looks like, not just executing a plan that already exists.
