The posting
About the Role
We are looking for a highly motivated Lead Generation Specialist to drive pipeline growth for CT’s flagship offerings across the India and Middle East regions. The role focuses on identifying, engaging, and qualifying high-quality leads through multi-channel outreach and marketing initiatives.
Key Responsibilities
1. Lead Generation
- Identify and research target accounts across India & ME markets
- Build and maintain a robust database of decision-makers including:CIOs, CTOs, CDOs IT Infrastructure, Cloud, Data & AI leaders
- Execute outbound prospecting campaigns via:Email outreach LinkedIn engagement Calls and direct messaging
- Drive lead generation through:Campaigns LinkedIn events Webinars and digital initiatives
2. Lead Qualification
- Conduct discovery calls to assess prospect requirements
- Qualify leads based on BANT criteria (Budget, Authority, Need, Timeline)
- Ensure only high-quality opportunities are passed to the sales team
3. Pipeline Development
- Schedule qualified meetings and demos for sales teams
- Nurture prospects through multi-touch engagement strategies including:Email campaigns LinkedIn interactions Phone outreach Webinar follow-ups
- Maintain accurate CRM records, ensuring strong data hygiene and tracking
4. Campaign Support
- Actively follow up on leads generated from:Oracle partnership programs OEM alliances Industry events and conferences Digital marketing campaigns Existing customer references and referrals
- Collaborate with marketing and partnerships teams to maximize conversion rates
Required Qualifications
- Bachelor’s degree in Business, Marketing, IT, or related field
- 2–6 years of experience in lead generation / SDR / inside sales roles
- Experience targeting enterprise IT buyers (CIO/CTO/CDO personas)
- Familiarity with CRM tools (e.g., Salesforce, HubSpot, etc.)
Key Skills
- Strong prospecting and research skills
- Excellent communication and interpersonal abilities
- Ability to run structured discovery and qualification calls
- Proficiency in LinkedIn Sales Navigator and outreach tools
- Data-driven mindset with attention to detail
- Ability to work in a fast-paced, target-driven environment
Preferred Qualifications
- Experience in selling or supporting sales for Cloud, Data, AI, or IT Infrastructure solutions
- Exposure to India & Middle East markets
- Experience working with partner ecosystems (Oracle, OEMs, alliances)
Success Metrics (KPIs)
- Number of qualified leads generated
- Meetings scheduled for sales
- Conversion rate from lead to opportunity
- Pipeline contribution
- CRM data quality and reporting accuracy
Location - Bangalore



