Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 11 days ago

VP of Marketing

Carefeed5 open roles

Where
Remote
Work mode
Remote
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowVP of MarketingCarefeed · Remote

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Carefeed's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.9% of postings close within 7 days. Measured by our own scanner across the market. Carefeed postings stay open a median of 64 days.

Share of postings closed within
  1. 2.2%1 day
  2. 4.7%3 days
  3. 12.9%7 days
  4. 21.0%14 days
  5. 35.6%30 days
  6. 58.5%60 days
This job: posted 11 days ago

Carefeed median: 64 days open

The posting

About Us: Carefeed is your all-day, everyday advantage in senior living and long-term care. Our platform helps communities replace paperwork, spreadsheets, and multiple point solutions with one easy-to-use platform, so every role has the information and resources they need, every day.

Built for senior care, Carefeed works seamlessly with EHRs and HRIS platforms to reduce manual work, improve communication, and give staff more time for residents. From admissions to daily care, we connect teams, families, and residents through role-specific tools that make work easier and care more personal.

Trusted by thousands of communities, Carefeed delivers measurable time savings, easy onboarding, and a platform that grows with your needs. We help senior care teams stay organized, lighten workloads, and focus on what matters most, caring for residents and supporting families.

About the Role:

We are looking for a VP of Marketing to build and own Carefeed’s marketing function, with brand strategy and lead generation as the core mandates. You’ll report to the Head of Growth and become the strategic owner of a marketing function already producing good work across product education, content, and events. Your job is to turn that into a demand generation engine with a measurable pipeline contribution, a brand voice, and a channel strategy aimed squarely at the post-acute ecosystem that drives this industry’s buying decisions. You’ll build the thought-leadership motion that earns trust with operators and owners before a sales conversation ever starts.

Responsibilities:

  • Build and own Carefeed’s demand generation engine, with a direct, measured contribution to pipeline as the primary success metric of this role.
  • Build Carefeed’s marketing strategy, owning the plan from channel mix through lead volume, quality, and conversion into sales pipeline.
  • Lead and grow Carefeed’s marketing function, identifying where the team needs to add capability as the function scales.
  • Own activation and presence across the AHCA/NCAL/state association channels, including the conference and events calendar, as a lead generation channel, not just a brand presence.
  • Build an ROI-led content and thought leadership program that earns credibility with senior living operators and owners ahead of a sales conversation.
  • Partner directly with the Head of Growth and the commercial team to align marketing output with pipeline generation goals and BDR outreach.
  • Own brand positioning and messaging, and bring consistency to how Carefeed shows up across web, content, and events.
  • Build out marketing’s measurement discipline, connecting campaigns and content to leads, pipeline, and revenue outcomes, not just activity metrics.
  • Evaluate and stand up the marketing technology and process a scaling GTM motion requires.

Qualifications:

  • 10+ years of marketing experience, with at least 2-3 years in a senior leadership role owning marketing strategy end to end.
  • A track record of building and scaling a demand generation function, with specific, defensible lead generation and pipeline contribution results.
  • Experience building a marketing function from a limited or early-stage base, not just operating within a mature one.
  • B2B SaaS or healthcare technology background; senior living, long-term care, or adjacent healthcare services experience is a strong plus.
  • Experience building thought-leadership-led, not pitch-led, marketing programs, ideally in a relationship-driven or trade-association-anchored industry.
  • Strong people leadership instincts; you’ll build and grow a marketing team as the function scales.
  • Comfortable operating at a fast-growing, venture-backed startup where process is still being built, not just maintained.
  • Bachelor’s degree or equivalent work experience.

Work Location: Remote

What You’ll Love:

  • Join a fast-growing startup making a real impact in the lives of senior care providers and their communities
  • Own marketing at a fast-growing startup making a real impact in the lives of senior care providers and their communities
  • Own Carefeed’s largest deals and set the enterprise playbook for the company as it scales
  • Comprehensive medical, dental, and vision insurance to support your health and well-being
  • 401(k) plan to help you plan for the future
  • Paid vacation, sick time, and company-paid holidays to support work-life balance
  • A culture that values growth and development, with opportunities to grow your career as we scale

Carefeed provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Carefeed's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Carefeed's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Carefeed's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.