Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 9 hours ago

Brand Manager, D2B

Carhartt175 open roles

Where
5750 Mercury Dr, Dearborn, MI 48126, USA
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowBrand Manager, D2BCarhartt · 5750 Mercury Dr, Dearborn, MI 48126, USA

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Carhartt's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

8.5% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 1.8%1 day
  2. 4.0%3 days
  3. 8.5%7 days
  4. 15.4%14 days
  5. 34.1%30 days
This job: posted 9 hours ago

The posting

Position DetailsTitle: Brand Manager, CCG D2BDepartment: MarketingReports to: Sr. Manager, B2B Digital ExperienceLocation: Dearborn, MIJob Classification: Hybrid Job Summary The Brand Manager for Carhartt Company Gear™ (CCG) Direct to Business (D2B) is responsible for developing and executing the marketing direction for companygear.carhartt.com site by balancing brand objectives with sales goals. This position plays a key role in bringing the Carhartt Company Gear™ digital experience to life by partnering with internal partners across D2B, merchandising and brand to execute marketing campaigns and B2B programs that make it easier for hardworking decision makers to choose Carhartt. Associate Responsibilities

Champion all CCG D2B digital marketing needs and calendar to achieve strategic objectives  Collaborate with key stakeholders across the CCG BU and brand marketing team to effectively implement marketing and brand strategies that drive the CCG D2B business objectives Support, activate and optimize B2B Digital website support within D2B website environment (i.e. Brand Skilled Trades, Industry Focus, Global Promotions, Trade Shows, Partnerships, Media, Thought Leadership, etc.) Lead effective business relationships with cross-functional partners and vendors to support D2B marketing initiatives Oversee and effectively communicate the marketing plan for the D2B site in conjunction with Brand team, marketing (email, direct response, social), D2B planning & analytics, operations, UX and merchandising teams. Develop and effectively manage D2B site content strategy and needs with key internal and external stakeholders to ensure coordination, budget and planning for support rollout Strong collaboration with D2C team to manage critical cross shopping support to drive awareness and seamless consumer journey Analyze, summarize and leverage key learnings to develop best practices that can be applied to future site support Manage all daily operations and organize future needs for CCG D2B site to ensure optimal shopping experience which includes but is not limited to; photoshoot needs, resource center content and small business insights Lead the development of specific D2B marketing programs such as Employee Referral Program for both current and future state needs Manage assigned marketing budgets, analyze and provide reporting to maximize effectiveness of marketing spend to achieve business objectives Partner with the media, agency & creative teams to ensure that job brief objectives are aligned with marketing campaigns across the entire decision maker journey  Manage and lead strategic partnerships with key vendors that supports the D2B site including but not limited to; Affinity Programs and Targeted Associations Act as lead project manager and D2B subject matter expert on critical assignments that impact the site needs Keep abreast and educate the team on D2B best practices and tactics

Oversee special site projects by defining timelines, outlining budget/resource requirements and creating procedures which include, but are not limited to; CRM and Managed Uniform Programs   Required Education

Bachelor’s degree (BS or BA) in related field or equivalent years of experience

Required Skills & Experience

6 or more years of digital marketing experience; B2B experience required Strong project management, analytical, verbal and written communication skills Experience managing multiple projects to deadline Demonstrated ability to collaborate with others and problem-solve in order to meet objectives Proficient in Adobe Analytics, Microsoft Word, Excel, PowerPoint Self-starter, attention to detail, team player, problem-solver Demonstrates an ability to collaborate with internal & external partners as necessary in order to accomplish objectives Demonstrates ability to manage relationships with internal and external partners  Strong organizational skills with demonstrated ability to prioritize workload and attention to detail

Physical Requirements and Working Conditions

Travel up to 20% within U.S. may be required

This position has a Hybrid location: Associate will work on-site regularly as needed for work activities. Carhartt is a tobacco free workplace.#LI-HYBRID

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Carhartt's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Carhartt's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Carhartt's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.