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Open nowPosted 8 hours ago

Drive to Retail Manager-D2C

Carhartt175 open roles

Where
5750 Mercury Dr, Dearborn, MI 48126, USA
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Your applicationOpen nowDrive to Retail Manager-D2CCarhartt · 5750 Mercury Dr, Dearborn, MI 48126, USA

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8.5% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 1.8%1 day
  2. 4.0%3 days
  3. 8.5%7 days
  4. 15.4%14 days
  5. 34.1%30 days
This job: posted 8 hours ago

The posting

Position DetailsTitle: Drive to Retail Manager – D2CDepartment: D2CReports to: Vice President D2C OperationsLocation: Dearborn, MIJob Classification: Remote Job SummaryThe Drive-to-Retail Manager serves as the strategic quarterback for retail traffic generation, aligning cross-functional teams, planning seasonal activations, measuring performance, and ensuring enterprise and local initiatives translate into meaningful store traffic and business results. Associate Responsibilities • Develop and execute integrated retail traffic-driving strategies that support business objectives by aligning campaigns, local market initiatives, community activations, and store-level efforts. • Serve as the cross-functional leader and coordinator across Merchandising, CRM, Marketing, Media, Community, Retail Operations, Store Strategy & Experience, Planning, Analytics, and external partners to ensure seamless execution of traffic-driving initiatives. • Lead seasonal and annual retail traffic planning processes, including traffic planning, promotional readiness, activation calendars, and communication of priorities to field and corporate stakeholders. • Own the retail traffic and activation calendar, ensuring visibility, alignment, and effective communication of key initiatives, dependencies, milestones, and execution requirements. • Partner with Analytics and Business Planning teams to define success metrics, measure performance, identify insights, and recommend optimizations that drive customer acquisition, store traffic, conversion, and sales. • Manage community and localized activation programs, including vendor partnerships, event planning, and market-specific initiatives that strengthen customer engagement and brand awareness. • Provide regular business reviews and executive updates, communicating initiative performance, key learnings, opportunities, and recommendations to senior leadership and cross-functional partners. Required Education • Bachelor's degree in Business, Marketing, Retail Management, Communications, Merchandising, Supply Chain, or a related field; or equivalent combination of education and relevant work experience. Required Skills & Experience • 5+ years of experience in retail, Direct to Consumer, marketing, operations, business planning, or omnichannel strategy. • 2+ years proven success leading complex cross-functional initiatives without direct authority. • Experience developing seasonal or annual business plans and managing multiple projects simultaneously. • Strong analytical skills with the ability to translate performance metrics into actionable business recommendations. • Knowledge of retail traffic, conversion, sales, and consumer engagement metrics. • Experience presenting business updates, recommendations, and performance results to leadership teams. • Exceptional communication, organization, and stakeholder management skills. • Proficient in Microsoft Office Suite (Excel, PowerPoint, Outlook) • Local marketing, media, CRM, customer acquisition, or community engagement experience is preferred. • Experience working with multi-unit retail organizations is preferred. • Experience managing agency, vendor, or external partner relationships is preferred. Physical Requirements and Working Conditions • Ability to work in a hybrid office and retail store environment. • Ability to sit, stand, and use a computer for extended periods. • Ability to participate in meetings, presentations, and collaborative workshops. • Ability to occasionally lift and transport materials related to events, meetings, or store activations (up to 20 lbs. if applicable). • Ability to travel domestically up to 10-20% of the time. • Travel to retail stores, district meetings, community activations, leadership meetings, and corporate offices as needed. • Ability to work occasional evenings and weekends to support store events, community partnerships, and business initiatives. • Willingness to visit stores regularly to evaluate traffic-driving initiatives, gather field feedback, and identify opportunities for continuous improvement. • This position has a Remote location: Associate will have no regular requirement to be on-site. Travel on-site is limited to special events. • Carhartt is a tobacco free workplace.   #LI-REMOTE

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