Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 3 days ago

Regional Marketing Director, Carousell

Carousell Group81 open roles

Where
Singapore
Work mode
On site
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowRegional Marketing Director, CarousellCarousell Group · Singapore

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Carousell Group's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

13.4% of postings close within 7 days. Measured by our own scanner across the market. Carousell Group postings stay open a median of 25 days.

Share of postings closed within
  1. 2.2%1 day
  2. 4.6%3 days
  3. 13.4%7 days
  4. 21.6%14 days
  5. 36.2%30 days
  6. 59.0%60 days
This job: posted 3 days ago

Carousell Group median: 25 days open

The posting

Company Description

Carousell Group is the leading multi-category platform for secondhand in Greater Southeast Asia on a mission to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in seven markets under the brands Carousell, Carousell Media Group, Cho Tot, Laku6, LuxLexicon, Mudah.my, OneShift, REFASH and Revo Financial, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments, 500 Global and Peak XV Partners (formerly known as Sequoia Capital India).

As a team of passionate individuals working together to solve meaningful problems, there is so much more for you to discover in a career with Carousell. Our culture is made up of hiring, developing, and promoting people who embody our values of HEART, which is an acronym for Humility, Empathy, Accountability, Relentlessly resourceful and Teamwork. Together as an organisation, we make magic happen.

Job Description

We are looking for a Singapore-based Regional Marketing Director for Carousell to drive growth outcomes for Carousell's marketplace across our six APAC markets, with a focus on growth marketing, brand awareness of focus categories per market and regional team leadership.

This is a growth-focused role with ownership of directly attributable outcome metrics. The role will own responsibility for aligning regional Country & Category marketing execution alongside Brand, CRM, and Performance Marketing. The person will lead the regional marketing teams while partnering closely with Category Management and Product teams to translate annual growth strategy into market-relevant, measurable outcomes.

The role reports to the Chief Business Officer, CRS BU and will serve as the primary voice for Carousell's growth agenda across our key markets, enabling coherent regional strategy while preserving local relevance.

Core Responsibilities

1. Regional Growth Ownership

● Own and execute the regional marketing objectives across six markets, driving user acquisition, conversion and retention

● Translate annual operating strategy into locally relevant marketing plans, priorities and measurable outcomes

● Own key Demand, Supply & Liquidity metrics that matter across the region for each country and for focus categories

● Apply hypothesis-led experimentation and data-backed insight to growth decisions

● Lead localised category or platform campaigns end to end

2. AI-Native Marketing

● Personally champion AI adoption as a proactive operating lever embedded in core marketing workflows (e.g., AI-led campaign creation & execution, segment selection, 1-1 custom journeys, etc)

● Partner with the CRS/Platform AI roadmap to identify and prioritise the function's next AI and agentic use cases while building team-wide AI fluency

3. Functional Leadership & Stakeholder Management

● Lead country marketing teams and align with cross-functional partners across Brand, Design, Product, CRM, Performance Marketing, and Data

● Ensure regional coherence with local relevance, and aligned roadmaps across markets

4. Team Leadership & Org Design

● Build, coach & scale a team of high-performing, output-oriented, hacky-growth-oriented marketers

● Design new team structures and workflows leveraging AI capabilities, expected to redesign how the function works with AI, not layer it on top of existing process

What "Good" Looks Like in This Role

● High accountability for key platform output metrics

● Works proactively across direct or dotted teams as well as with peers & cross-functional teams to move the needle on output metrics

● Owns, Designs & routinely iterates on a coherent regional growth plan with clearly defined KPIs within the first 3 to 6 months

● Drives a measurable & attributable step-change in campaign performance

● Builds a strong, resourceful, hacky, creative, AI-first regional marketing team

● Strong resilience and judgement to operate under ambiguity and shifting priorities

Qualifications

● 10+ years of owning & executing needle-moving campaigns within consumer marketing in a high-growth scale-up, ideally a marketplace or app-first business

● Track record leading regional or multi-market campaigns end-to-end, from strategy through to execution and scale

● Deep experience operating in regional multi-market environments, with strong cross-cultural fluency across asian markets

Skills & Traits

● High ownership: steps up to own outcomes; sees a gap and closes it

● High agency: removes blockers across cross-functional teams, drives progress, makes friction their own problem rather than escalating

● Curiosity and high slope: always learning, ramps up to execution quickly

● Proven people leadership — has built, led and developed marketing teams (direct and matrixed)

● Data-centric operator: comfortable with complex business metrics data and related analysis, and translating insight into growth hypotheses

● Tech-savvy and hands-on with in-app communication channels, social platforms, marketing automation and campaign management tools

● Executive presence and clear communication: able to shape perspective across functions

Nice to Have

● Prior ownership of a full-funnel P&L or regional growth mandate reporting into an

executive team

● Exposure to sustainability, circular-economy or purpose-led brand positioning

Additional Information

By proceeding with your application, you are adhering to our PDPA policies. In case you are interested to know more, read about our Candidates Personal Data Privacy Statement.

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Carousell Group's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Carousell Group's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Carousell Group's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.