The posting
About the Role
- Run account-based marketing for our named, high-value accounts
- Scale growth to reach new laundromat and dry-cleaning operators efficiently
What You'll Own
How You'll Be Measured
- Primary: Marketing-sourced pipeline ($) and qualified opportunities created
- Supporting:
- Target account conversion: % of named accounts engaged, meetings set, and opportunities created, final conversion
- Efficiency: CAC, ROAS, and cost per opportunity across paid and scaled programs
- Website conversion: visitor-to-lead and lead-to-demo rates, and lift from testing
What We're Looking For
- 8+ years in B2B demand generation, ABM or growth marketing, ideally at SaaS, fintech or vertical software companies
- A track record of creating and running ABM programs that built and sped up pipeline with named, high-value mid-market accounts
- Experience building scaled acquisition for an SMB audience, from nurture through expansion
- Hands-on website CRO experience: A/B testing, landing page strategy and funnel analysis
- Strong analytical skills: comfortable with funnel math, attribution, budget modeling and dashboards (Looker or similar a plus)
- A systems builder who has set up processes, KPIs and reporting from the ground up
- Experience managing contractors and coaching marketers
- Hands-on proficiency with HubSpot, Salesforce and paid media platforms (Google, Meta) and AEO
- Excellent communication; able to present plans and results
- You do not need experience in the laundry industry. We will help you get that context.
About Cents
Cents is a New York-based technology company building the leading platform for the $40+ billion laundry and dry cleaning industry, helping laundromats, dry cleaners, and garment care businesses start, manage, and grow. We're backed by top-tier investors including Bessemer, Camber Creek, and Sumeru Equity Partners, and we were just ranked No. 101 on the Inc 5000 for 2026. Our team is full of passionate technology experts obsessed with supporting and empowering small business owners, and we're just getting started. If you want to help elevate an entire industry, this is where that happens.
Benefits Overview
We offer great compensation packages, and comprehensive health benefits, & believe in a strong cohesive team atmosphere. Our laundry stipend, gym stipend and access to learning opportunities from our team and network of advisors, and investors are just the starting point!
- Equity Options
- Unlimited PTO and 12 Paid Holidays
- Gym, Laundry and Work-from-home/Commuter stipend
- Parental leave – Up to 14 weeks fully paid for new parents
- Health benefits, including medical, dental, vision, mental health support, parental leave, life and AD&D insurance, and disability
- 401(k)
Cents is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, gender identity or expression, national origin, ancestry, age, disability, medical condition, genetic information, marital or familial status, pregnancy or pregnancy-related conditions, military or veteran status, citizenship or immigration status, arrest or conviction record, domestic violence victim status, or any other characteristic protected by applicable federal, state, or local law.



