The posting
Since 1971, CFM Company has been delivering high-performance HVAC and sheet metal solutions across Colorado and Eastern Wyoming. We represent top-tier manufacturers and support our customers through every stage—from system design and selection to logistics, installation, and beyond. Our team is built on relationships, driven by service, and committed to doing the job right.
If you're ready for what's next, we’re excited you found us. At CFM, you’ll be part of a company that combines deep local roots with the backing of a national network—giving you the tools to grow, the freedom to take on new challenges, and the chance to make a lasting impact in the communities we serve. We review every application carefully and appreciate your interest in growing your career with our team.
CFM is seeking an accomplished Sales Manager to lead and grow our Applied Equipment business. Reporting directly to the President, this highly visible leadership role is responsible for the overall performance of the division, including sales strategy, financial results, team development, manufacturer relationships, customer satisfaction, and long-term market growth.
The ideal candidate is a proven commercial HVAC sales leader who can balance strategic planning with hands-on team leadership. This individual will guide and develop a team of inside and outside sales professionals, strengthen relationships with customers and manufacturing partners, identify new growth opportunities, and ensure the business consistently achieves its revenue, profitability, and market-share objectives.
This is an opportunity to shape the future of a key business segment while building a high-performing, accountable, and collaborative sales culture aligned with CFM’s Mission, Vision, and Values.
Reports to: President FLSA Status: Exempt Compensation: $175,000–$200,000 base salary, plus bonus Relocation: Candidates open to regional relocation are encouraged to apply.
Responsibilities
- Responsible for developing projections, contract administrations, and sales effectiveness.
- Develops strategic short and long-range sales objectives including operations, personnel and financial performance.
- Responsible for achieving Sales objectives regarding market share, profit, and growth goals.
- Ability to successfully lead a team of inside and outside sales team members.
- Assist outside Sales team members in developing short-term and long-term sales plans and conduct quarterly meetings to review their sales plans.
- Sets work priorities for direct reports by reviewing sales performance and aligning their goals and behaviors with company’s short and long-term goals and expectations.
- Assign new and existing accounts as necessary.
- Responsible for mediating internal and external sales issues that arise due to warranty, commission splits, and other disputes.
- Create and maintain a culture of Involvement, engagement, ownership, respect, fairness accountability and consistency based on CFM’s Mission, Vision and Values.
- Responsible for Managing expectations and relationships with the Manufacturers we represent within the assigned territory, with a commitment to meeting all manufacturers’ sales expectations.
- Develops and ensures that quality standards are maintained, for processes and functions.
- Maintains outstanding customer satisfaction by investigating concerns, advising corrective action, and communicating with customers and manufacturers.
- Responsible for keeping abreast of external market conditions and internal requirements related to equipment.
- Develop leadership within the local sales office, including administrative, inside and outside sales team for future individual, strategic growth and succession planning.
- Responsible for recruiting, developing, retaining, and promoting local sales teams.
- Teams with leadership evaluate and review potential new product lines.
- Facilitates Weekly sales team meetings.
- Flexibility to work outside normal work hours/weekends, as required.
The Required Profile
- Bachelor’s degree in engineering or related field and ten or more years technical HVAC sales related experience; or equivalent combination of education and experience.
- Heating Ventilation Air Conditioning or Construction industry experience a must
- Excellent initiative, interpersonal communications skills and demonstrated ability to influence others.
- Strong PC skills in Microsoft Office 2007 including Word, Excel, PowerPoint, and Outlook.
Analytical & Problem-Solving Skills Able to interpret and follow instructions delivered in written, verbal, or diagram form. Demonstrates strong problem-solving skills and the ability to work through issues involving multiple variables in standard situations. Maintains the mental focus and stamina needed to prioritize and manage multiple tasks effectively.
Environmental Conditions
Work is conducted in a professional office environment, with limited, occasional exposure to field conditions.
Physical Demands
While performing the duties of this job, the employee is regularly required to use hands to operate computer keyboard and telephone, reach with hands and arms. The employee frequently is required to stand, walk, and sit. The employee is occasionally required to climb or balance and stoop, kneel, crouch, or crawl. The employee must regularly lift and/or move up to 25 pounds, frequently lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and ability to adjust focus.
NOTE: This description reflects the core functions of the role; other relevant tasks may be assigned to support team and organizational goals.
Applications are accepted on an ongoing basis.
Employment practices will not be influenced or affected by an applicant’s or employee’s race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information, sexual orientation, gender identity or expression, veteran status or any other legally protected status. Reasonable accommodations will be made for qualified individuals with disabilities unless doing so would result in an undue hardship.
Salary ranges listed are dependent upon a candidate’s qualifications, experience, internal equity, and the budgeted amount for the specific role and location.
