The posting
We are looking for a versatile marketing professional — someone who understands branding, thinks strategically, and independently delivers exceptional visuals and storytelling content. More than just an executor, you will be a key custodian of our brand identity.
Job Description
🎯 Core Purpose
Responsible for the group's brand visual identity, content creation, social media management and marketing execution. You will independently produce high-quality visuals and videos, assist in developing and implementing brand marketing strategies, and enhance the industry influence and visibility of the Chun Hong brand portfolio.
✅ Key Responsibilities
🎨 Brand Visuals & Content Creation
* Shoot and professionally edit photos of products, dishes, production processes and factory environments; produce commercial-grade imagery and maintain consistent brand visual standards
* Conceptualise, film and edit culinary videos, product features and brand story clips; skilled in composition, lighting, colour grading and storytelling
* Design and refine menus, product brochures, posters, catalogues and event collaterals; ensure a cohesive, professional brand image
* Maintain an organised brand asset library with categorised photos, videos and templates; update and archive materials for easy team access
📱 Social Media & Content Operations
* Plan and execute monthly/quarterly content calendars across WeChat, Xiaohongshu, Douyin, Instagram and Facebook
* Write bilingual brand copy, product descriptions, articles and video scripts that align with our Nanyang cuisine and food manufacturing brand identity
* Track and analyse performance metrics (reach, engagement, follower growth, conversions); optimise content strategies and audience engagement
* Monitor industry trends and competitor activities; provide insights and recommendations for differentiated content
📈 Brand Strategy & Marketing Execution
* Assist in developing annual branding plans and online/offline campaign strategies; implement initiatives and measure effectiveness
* Liaise and manage relationships with KOLs, media, designers, printers and production partners; brief requirements, manage quotations and review deliverables
* Develop brand storytelling, product positioning and visual guidelines; strengthen the overall brand identity of Chun Hong
* Plan and execute exhibitions, factory open days, product launches and events; capture on-location content and post-event publicity materials
🤝 Team Coordination & Others
* Collaborate cross-functionally with production, sales and customer service teams to gather marketing assets and customer insights
* Submit regular marketing performance reports and summaries
* Perform other marketing-related duties as assigned
🔍 Requirements
✅ Qualifications
* Education: Bachelor's degree or above in Marketing, Design, Film/TV Production, New Media, Visual Communication or related disciplines
* Experience: 1–5 years in brand marketing, social media or content production; experience in the F&B/food manufacturing industry is highly advantageous
* Language: Excellent written and spoken Chinese; proficient in written English for professional business communication
* Portfolio: Mandatory — please include photography samples, video work and links to any social media accounts managed
✅ Technical Skills
* Photography & Editing: Proficient with DSLR/mirrorless cameras and lighting; skilled in Photoshop / Lightroom for professional retouching
* Video Production: End-to-end production — scripting, filming, editing, colour grading, audio and subtitles; experienced with CapCut, Premiere Pro or Final Cut
* Design: Proficient in Canva; working knowledge of Illustrator/Photoshop; able to produce menus, posters and marketing materials independently
* Copywriting: Strong writing and storytelling skills; able to craft brand narratives, video scripts and marketing articles
* Social Media: Deep understanding of Xiaohongshu, Douyin, WeChat, Instagram and Facebook algorithms, best practices and analytics
✅ Personal Attributes
* Strong Aesthetic Sense: Excellent eye for colour, composition and layout; capable of building a consistent brand visual language
* Strategic Mindset: Understand the "why" behind content — not just execution, but purpose and brand objectives
* Self-Motivated: Proactive, excellent time management, able to work independently and deliver quality work on schedule
* Communication: Clear communicator; able to understand briefs, manage expectations and provide progress updates
* Quick Learner: Adapt rapidly to new products, industry trends and platform changes
⭐ Preferred
✔️ Passionate about food and Nanyang cuisine; understands food photography and styling
✔️ Basic English subtitling/voiceover skills
✔️ Familiarity with AI tools for content creation
✔️ Proven track record of growing social media accounts or producing high-performing content
📌 Monthly Salary S$4,000 – S$6,000 (inclusive of basic wage + transport/communication allowances)
- Employment Type Full-time
- Reports to General Manager / Group Director
