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Open nowPosted 339 days ago

海外用户增长运营经理

Cider66 open roles

Where
Guangzhou, Guangdong, Chinese Mainland
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Your applicationOpen now海外用户增长运营经理Cider · Guangzhou, Guangdong, Chinese Mainland
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  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

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The clock on this job

Early applications get read.

11.9% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.9%7 days
  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: posted 339 days ago

The posting

一、用户分层体系构建 基于十亿级用户行为数据(购买频次/客单价/品类偏好/内容互动),建立Cider海外专属用户分层模型(如:RFM+行为标签混合模型) 定义关键人群(新客/低活客/高潜流失客/高价值复购客)的量化阈值及动态校准机制 二、分层运营策略设计和落地 精准资源分配:制定分层预算分配规则(例:高价值客群获取成本上限,低活客召回成本) 渠道策略定制:匹配人群特征与渠道特性,对分层受众制定不同渠道策略,如CRM和拉活投放 三、实验驱动策略迭代 分层AB测试:设计实验验证假设,动态优化策略 效果归因分析:建立分层ROI评估体系(人群级LTV/CAC),追踪分层受众的比例变化和对整体GMV贡献度

一、商业策略设计: 有设计分层运营机制的成功经验 熟悉海外主流营销渠道(Meta/TikTok/Google)的受众定位逻辑,有拉活投放经验 二、跨境电商洞察: 理解快时尚用户决策路径,能针对品类特性设计分层规则 英语流利,可独立分析海外用户调研报告

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