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Open nowPosted 429 days ago

欧洲品牌营销经理

Cider66 open roles

Where
Guangzhou, Guangdong, Chinese Mainland
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Your applicationOpen now欧洲品牌营销经理Cider · Guangzhou, Guangdong, Chinese Mainland

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Cider's own form.

The reply lands in your private mailbox

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The clock on this job

Early applications get read.

11.9% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.9%7 days
  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: posted 429 days ago

The posting

1. 制定并执行欧洲区域整体品牌营销战略，确保与全球品牌战略保持一致； 2. 通过本地化营销活动、合作与线下/线上品牌事件，提升品牌在欧洲市场的知名度与影响力； 3. 负责区域内的红人（KOL/KOC）、媒体和公关合作，推动品牌曝光和消费者互动； 4. 与产品、创意、全球市场团队紧密合作，确保营销活动符合欧洲本地消费者文化与偏好； 5. 持续跟踪市场趋势、消费者洞察与增长机会，优化区域品牌定位； 6. 组建并管理欧洲本地品牌营销团队，指导并提升团队产出； 7. 负责区域营销预算管理，确保资源高效投入并实现ROI最大化。

1. 市场营销、传播学或相关专业本科及以上学历； 2. 3年以上品牌营销经验，其中至少 1年以上团队管理岗位经验，时尚、生活方式或快消行业优先； 3. 在欧洲市场有成功的品牌本地化战略落地经验； 4. 具备丰富的欧洲媒体、公关、红人资源和文化洞察； 5. 深刻理解 Z 世代消费者行为，熟悉数字化和社交媒体营销； 6. 优秀的领导力、跨文化沟通与项目管理能力； 7. 精通英语，掌握其他欧洲语言者优先。

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