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Open nowPosted 9 days ago

数据分析师-用户增长方向

Cider66 open roles

Where
Guangzhou, Guangdong, Chinese Mainland
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Your applicationOpen now数据分析师-用户增长方向Cider · Guangzhou, Guangdong, Chinese Mainland
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Share of postings closed within
  1. 2.0%1 day
  2. 4.3%3 days
  3. 11.5%7 days
  4. 18.1%14 days
  5. 35.6%30 days
  6. 44.6%60 days
This job: posted 9 days ago

The posting

增长指标体系搭建:负责构建并迭代Cider用户增长核心指标体系,覆盖拉新、激活、留存、变现、推荐等全链路环节,定义关键指标口径并建立监控机制,帮助团队统一目标语言。 用户行为深度分析:通过用户分群、行为路径、漏斗转化等分析方法,深度洞察不同市场、不同渠道、不同人群的增长机会与流失瓶颈,输出可落地的增长策略建议。 增长实验设计与评估:主导A/B测试及多变量实验的全流程,包括实验设计、样本量测算、效果评估与统计显著性判断,确保每一个增长决策都有严谨的数据支撑。 渠道效率与归因分析:建立并优化多渠道归因模型,评估付费投放、自然流量、红人营销等各渠道的真实贡献与边际效率,为预算分配与渠道策略提供决策依据。 用户生命周期价值研究:构建并迭代用户LTV预测模型,分析不同获客渠道、不同首购行为对长期价值的影响,帮助团队从追求短期ROI转向追求长期用户价值最大化。 增长策略协同落地:与产品、运营、投放、数据工程等团队紧密协作,将分析洞察转化为具体的产品功能、运营动作或投放策略,并持续追踪落地效果。 分析工具与方法沉淀:参与数据看板、自动化报表及分析工具的搭建与优化,沉淀分析方法论与最佳实践,提升团队整体的数据驱动能力。

3-5年数据分析相关经验,其中至少2年聚焦用户增长、增长分析或增长策略方向,有跨境电商、DTC品牌或互联网平台经验者优先。 具备极强的业务思维与商业敏感度,能够从业务问题出发定义分析框架,而非被动接受取数需求,善于将数据洞察转化为可执行的业务建议。 精通SQL,熟练使用Python或R进行数据处理与统计分析,掌握A/B测试方法论及常见统计模型(回归分析、聚类分析、因果推断等)。 具备完整的数据分析项目经验,能独立完成从问题定义、数据提取、分析建模到结论输出的全流程。 具备出色的沟通与表达能力,能将复杂的分析结论以清晰、简洁的方式呈现给不同背景的协作方,推动数据驱动的决策共识。 对用户增长有强烈兴趣,主动关注行业增长方法论与最佳实践,具备持续学习与自我迭代的意识。

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