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Open nowPosted 13 days ago

抖音运营总监

Cider66 open roles

Where
Guangzhou, Guangdong, Chinese Mainland
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Your applicationOpen now抖音运营总监Cider · Guangzhou, Guangdong, Chinese Mainland
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  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

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The clock on this job

Early applications get read.

11.5% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.0%1 day
  2. 4.3%3 days
  3. 11.5%7 days
  4. 18.1%14 days
  5. 35.6%30 days
  6. 44.6%60 days
This job: posted 13 days ago

The posting

1. 全域战略规划:制定Cider抖音渠道的年度及季度经营战略,明确GMV、利润率、用户规模等核心目标,统筹内容、直播、投放、商城四大板块的资源配置与协同节奏。 2. 内容与种草体系搭建:主导抖音内容策略制定,建立品牌自播、达人合作、短视频种草的内容矩阵,打造具有辨识度的品牌内容风格,持续提升品牌在抖音生态的影响力与用户心智渗透。 3. 直播运营管理:负责抖音直播间的整体运营管理,包括直播间定位、排品策略、主播团队建设、脚本策划与现场节奏把控,持续优化直播转化效率与用户停留时长。 4. 投放与流量运营:统筹抖音千川、品牌广告等付费投放策略,建立投放模型与ROI评估体系,协同内容与直播团队实现付费流量与自然流量的高效协同。 5. 商城与货架运营:负责抖音商城及货架场景的运营管理,包括商品上架、搜索优化、店铺装修、活动报名等,提升货架场景的曝光与转化效率。 6. 数据驱动与经营分析:建立抖音渠道的数据监控与分析体系,深度追踪GMV、转化率、客单价、复购率、投放ROI等核心指标,基于数据洞察持续优化经营策略。 7. 团队建设与管理:搭建并管理抖音运营团队,明确各岗位职责与协作机制,培养核心骨干,建立高效的内容生产与直播运营SOP。 8. 跨部门协同:与商品、供应链、品牌、财务等部门紧密协作,确保货品供给、库存周转、营销节奏与抖音渠道经营目标高度匹配。

1. 5年以上抖音电商运营经验,其中至少2年担任抖音渠道负责人或同等管理岗位,有服饰、快时尚或美妆类目成功案例者优先。 2. 具备从0到1搭建抖音渠道的完整经验,操盘过年度GMV亿元级以上业务,有可验证的增长成果。 3. 精通抖音全域经营逻辑,深刻理解内容算法、直播推荐机制、千川投放模型及商城运营规则。 4. 具备出色的团队管理能力,有管理20人以上跨职能团队的经验,擅长搭建高效协作机制。 5. 具备极强的数据驱动思维与商业敏感度,能通过数据诊断业务问题并制定有效策略。 6. 对快时尚行业与Z世代消费趋势有深刻理解,具备敏锐的内容判断力与潮流洞察力。

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