Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 9 days agoWe saw it 36 min after it went up

Manager of CRO

ClassPass34 open roles

Where
Brazil
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowManager of CROClassPass · Brazil

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on ClassPass's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. ClassPass postings stay open a median of 37 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 9 days ago

ClassPass median: 37 days open

The posting

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.

ClassPass offers thousands of fitness and wellness experiences worldwide, helping people lead active, balanced lifestyles. Our platform makes discovering and enjoying activities simple, personalized, and joyful—whether it's fitness classes, self-care sessions, a healthy lunch, or a new adventure. Join us in shaping healthier, more vibrant communities around the globe.

About the role

The Manager of CRO owns conversion growth across ClassPass’s Consumer and Partner websites. This is a commercial, insight-led role: you’ll find the biggest opportunities, decide what we test and in what order, and make the case in terms of revenue, not just conversion rate.

You’ll lead four CRO Developers across B2C and B2B who build and test in our codebase and ship net-new web experiences, from page redesigns to programmatic page systems. You set the direction (hypotheses, priorities, target experience, and measurement), with enough technical fluency to scope work with developers and engineering and to tell a quick test from a quarter-long build.

You’ll treat the website as one part of the customer journey, connecting it to paid media, audiences, lifecycle, and brand messaging.

What you’ll own

Growth strategy & roadmap

  • Lead website investigations end to end: combine web analytics, CRM, and BI data to find where the funnel leaks, size opportunities in business outcomes (sign-ups, qualified leads, closed-won deals, revenue), and turn them into ranked bets with owners, metrics, and guardrails
  • Own an impact-based roadmap across Consumer and Partner, with your own data-grounded hypotheses, confidence levels, effort sizing, and tradeoffs stakeholders can debate. Triage incoming requests against it
  • Build the business case for larger bets, such as new page types or interactive web features, and decide when to test, build, or hand off
  • Run the monthly stakeholder review, and empower your CRO Developers to present the business impact of their work

Customer experience, UX & messaging

  • Own the conversion experience across both sites (page roles, hierarchy, UX patterns, and signup flows), bringing in Creative, Design, Product, and Engineering early so changes are aligned before they ship
  • Sharpen messaging and value proposition by audience, market, and vertical
  • Connect web to Paid Media and Lifecycle so the journey from ad to landing page to sign-up is consistent and traffic quality improves, not just volume

Team & partnerships

  • Manage, coach, and grow four CRO Developers, and build a culture of evidence-led decisions and accountability for business impact
  • Be the face of CRO to stakeholders, with proactive updates on tests, results, and what’s next
  • Partner with BI on trusted test data (you build your own funnel views; BI owns source-of-truth reporting), with Engineering and Product on server-side testing and roadmap fit, and with SEO/AEO, Localization, Sales, and RevOps

What we’re looking for

Requirements

  • Experimentation rigor. You’ve owned an A/B testing program from ideation to readout, with expert command of test design, sample sizing, duration, significance, and guardrail metrics
  • Commercial acumen. You connect test outcomes to revenue and build clear business cases for what goes on the roadmap
  • Analytical depth. You find where users drop off, size the opportunity, and rank it, working directly with the data
  • Full-funnel and UX judgment. You connect landing pages to paid, audiences, lifecycle, and brand, and can spot a weak page hierarchy or unclear value proposition
  • Cross-functional influence. You align Marketing, Product, Design, Engineering, Creative, and BI around shared priorities, and can challenge senior stakeholders with data
  • People leadership. Experience managing a team, ideally including developers or other technical ICs
  • Technical fluency. You understand how web experiences are built, templated, and tested well enough to scope work, pressure-test estimates, and weigh effort against impact

Strongly preferred

  • Front-end development background (HTML, CSS, JavaScript)
  • SQL and BI tools (e.g. Hex, Looker), and Optimizely or a similar platform, including server-side or feature-flag testing
  • Programmatic pages at scale or SEO/AEO page strategy
  • International or multi-market sites, or a business with both consumer and B2B funnels

Have we piqued your curiosity?

Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.

The Company is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.

By entering your email and phone number and submitting your application, you consent to receive emails, calls and SMS about your application and other roles at The Company, including by auto-dialer. Message and data rates may apply. Opt-out or text STOP to cancel at any time. If you are a California resident or reside outside the United States then by submitting your application you confirm that you have read, understood, agree and - where applicable - grant your prior, free, informed and express consent for the processing of your personal information, including sensitive personal information, as described in our California Applicant Privacy Notice or International Applicant Privacy Notice (as applicable).

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against ClassPass's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on ClassPass's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    ClassPass's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.