The posting
ABOUT THE ROLE
Lead growth across demand generation, product marketing, and sales enablement at a remote-first B2B SaaS company focused on referral and user-led growth. You will own the funnel from campaign strategy through closed-won and build the automation and measurement systems that support the company's growth.
WHAT YOU'LL DO
- Plan and run integrated campaigns for product launches, category events, and company announcements.
- Build and optimize demand generation across paid, owned, and earned channels, measuring pipeline from first touch through closed-won.
- Run a flagship industry awards program and activate community opportunities for distribution and brand building.
- Grow a micro-influencer program with industry practitioners, investors, and software operators.
- Build automated workflows, integrations, and AI-enabled systems connecting CRM, product data, and marketing channels.
- Use Claude or similar AI tools to reduce manual work and document workflows for team reuse.
- Set up tracking and reporting, and develop product positioning, launch plans, customer stories, newsletters, website updates, and sales enablement materials.
- Work closely with leadership and teams across content, partnerships, design, product, and sales.
WHAT WE'RE LOOKING FOR
- Six to eight years of experience in a high-growth environment, ideally in B2B software, with ownership of growth, content, or demand generation.
- A track record of demand generation or content programs that produced measurable pipeline.
- Hands-on experience building technical growth, marketing automation, analytics, data, or AI-enabled workflows.
- Proficiency with Claude or similar AI tools, including familiarity with skills, plugins, and workflow automation.
- Strong technical fluency with marketing automation, CRM, analytics, and CMS tools such as Framer or Webflow.
- Experience in B2C growth, with PLG, referral, or word-of-mouth experience also valuable.
- SEO or GEO experience, strong design judgment, and clear, persuasive English writing.
- Organized and autonomous, with the ability to discuss technical topics with engineering teams.
COMPENSATION & BENEFITS
Base salary is €100,000 to €120,000 annually, with flexibility up to €130,000. Equity is offered through a virtual stock option plan. Visa sponsorship is not available.
LOCATION
Remote, with required availability within CET plus or minus three hours. Eligible locations are not specified.



