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Open nowPosted 3 hours ago

Performance Marketer, Paid Growth (Consumer Apps)

Clera278 open roles

Where
San Francisco
Work mode
On site
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Your applicationOpen nowPerformance Marketer, Paid Growth (Consumer Apps)Clera · San Francisco

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The clock on this job

Early applications get read.

13.4% of postings close within 7 days. Measured by our own scanner across the market. Clera postings stay open a median of 6 days.

Share of postings closed within
  1. 2.2%1 day
  2. 4.6%3 days
  3. 13.4%7 days
  4. 21.6%14 days
  5. 36.2%30 days
  6. 59.0%60 days
This job: posted 3 hours ago

Clera median: 6 days open

The posting

ABOUT THE ROLE

Own paid acquisition for a consumer app, with responsibility for growth across its launch and future apps. You will work hands-on across campaign management, creative testing, and mobile attribution to drive efficient user activation.

WHAT YOU'LL DO

- Manage Meta and TikTok campaigns day to day, including audiences, offers, budgets, and decisions to pause or scale.

- Turn user-generated content into ads, brief creators, and produce a steady volume of creative variants, using AI tools where useful.

- Track performance beyond the click with mobile attribution and analytics tools, optimizing for CPI and cost per activated couple.

- Assess each test within 24 to 48 hours and share a weekly performance readout.

- Work toward a target of approximately $2 CPI at scale for the November App Store push.

WHAT WE'RE LOOKING FOR

- Approximately 1 to 5 years of experience, with hands-on experience managing real-budget Meta or TikTok consumer app or app-install campaigns in Ads Manager.

- Ability to write ad hooks and copy, run high-volume creative tests, adapt UGC into ads, and brief creators.

- Comfort with campaign data, mobile attribution, and downstream activation metrics, using tools such as AppsFlyer, SKAdNetwork, PostHog, SQL, or the Ads API.

- Experience growing a subscription app with real users and published CPI results is a plus.

LOCATION

On-site in San Francisco, California, or Palo Alto, California, or remote within the United States.

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