The posting
We turn every customer interaction into an opportunity. We connect conversations, customer data and payments with AI Agents so that companies can deliver personal customer journeys at scale: both online and in person.
“The entire customer journey. One platform”
What we value
Every CM.com colleague, connects to our 4 shared values:
Drive and Lead
You take initiative, make decisions and recognize opportunities. Making mistakes is part of moving forward.
Grow and Learn
The growth of our colleagues and our customers is our priority. You like to experiment, learn continuously and actively share knowledge and insights with others.
Together and Care
We work together and we believe that diverse perspectives lead to stronger outcomes. You value the social side of work, you show genuine interest and care about one another’s well-being.
Speed and Change
By welcoming AI Agents into our organisation, we fundamentally change how work is done. You are comfortable with change and you love working in a high paced environment.
The Role
CM.com is building its go-to-market engine in the US, and we are looking for a marketer to help design it and run it. As Marketing Manager, you will work side by side with our US Partner Sales Managers and our AI Technical Solutions Consultant to turn our platform into pipeline through two motions: channel partnerships and brand-direct campaigns built around industry solutions.
This is a builder role for an early-career marketer ready to take on real scope. You will have a seat at the table, a US sales team that wants to collaborate with you, and the mandate to use AI to do the work of a much larger team. You will move between strategy and execution, across every pillar of marketing, and see your work show up in pipeline. This is a fully remote role for candidates based in the Eastern Time Zone.
You will
- Help architect the US go-to-market plan: Shape our strategy across the channel partner and brand-direct motions, with clear priorities, targets and a regular rhythm of measuring what works and adjusting.
- Co-market with our channel partners: Work with the Partner Sales Managers to build partner-ready programs: joint value propositions, co-branded campaigns, onboarding and enablement kits, partner webinars and events, and co-marketing funds.
- Own industry solutions marketing: Turn our platform into vertical stories for the industries we prioritize with Sales: messaging, use cases, case studies, landing pages and campaigns that speak to a specific buyer.
- Run full-funnel demand generation: Plan, launch and optimize campaigns across paid, email, social, SEO, web and events, from first touch to sales-qualified pipeline, including follow-up on events and trade shows.
- Turn expertise into content: Partner with our AI Technical Solutions Consultant to translate demos, use cases and technical know-how into solution briefs, thought leadership, webinars and sales materials.
- Build the AI-powered marketing engine: Design and run AI-enabled workflows for research, content production, personalization, lead qualification and reporting. Document what works and share it with the team and global marketing.
- Measure what matters: Track pipeline, partner-sourced and partner-influenced revenue, and conversion across the funnel, and keep a tight feedback loop with Sales on lead quality.
- Be the US voice in global marketing: Adapt global brand and content for the US market and bring back insight on customers, partners, competitors and market trends.
What success looks like
- First 90 days: You know our portfolio, partners and buyers. You have shipped a first partner co-marketing campaign and a priority industry one-pager, set a baseline for funnel metrics, and proposed the US go-to-market plan.
- By 6 months: A repeatable partner co-marketing playbook and at least one industry solution campaign are live and generating measurable pipeline, with AI workflows noticeably speeding up how the team produces and reports.
- By 12 months: The go-to-market engine contributes measurable partner-sourced and brand-direct pipeline, and you are ready to take on more scope as the US business grows.
- About 3 years of experience in B2B marketing, ideally in tech, SaaS or communications. Strong internships or early roles count. A degree in marketing, business, communications or a related field, or equivalent experience.
- A broad marketing foundation across campaigns, content, email, web and SEO, events and analytics. You may be strongest in one area, and you are curious and willing to learn the others.
- Strong writing and structured thinking. You can turn a technical conversation into a clear message for a specific buyer.
- A collaborative mindset. You enjoy working with sales and technical colleagues, and you are comfortable working with external partners.
- An AI-native way of working. You already use AI in your daily work and can show us examples of workflows, prompts or automations you have built.
- Ownership and initiative. You have experience working independently in a hybrid or remote setting, prioritize well and follow through.
- Based in the Eastern Time Zone, ideally in or near Detroit, Michigan.
- Comfort with data and tools, such as a CRM like Salesforce, marketing automation and web analytics.
- Excellent written and spoken English, our internal company language.
- Nice to have: exposure to partner or channel marketing, event experience, or familiarity with messaging, customer experience or conversational AI.
Believe you’d be a great fit for this role, even if you don’t tick every box? Reach out to our Recruitment team! We’d be happy to connect and see if we can make it work together.
What we offer
As a CM.com club member, you’ll have the following benefits:
- Onboarding: Join our unique 3-day Global Onboarding program at our Headquarters in Breda, the Netherlands, for a deep dive into the culture of CM.com.
- Work remotely: This is a fully remote role, so you can work independently from where you are in the Eastern Time Zone.
- Benefits: A comprehensive benefits package, including health, dental, and vision insurance.
- Your development: Work directly with US leadership, partner sales, and our AI solutions team, with a clear path to broader scope as the US business scales.
- Culture: A collaborative and inclusive company culture that values diversity and creativity.
Our diverse perspectives fuel innovation and drive us forward. We welcome everyone, regardless of age, background, or beliefs.
Before you apply
We move fast and expect you to bring your own thinking. Priorities shift, AI is actively changing how we work and we embrace that reality. If that sounds like a great environment to you, we'd love to hear from you.
Note: For this position, we can only consider candidates who already hold a permanent work and residence permit for the US.
