Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 4 days ago

Manager, Retail Marketing

CNN234 open roles

Where
CA Burbank Bldg. 700, Second Century, Tower 1
Work mode
Hybrid
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowManager, Retail MarketingCNN · CA Burbank Bldg. 700, Second Century, Tower 1

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on CNN's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

8.1% of postings close within 7 days. Measured by our own scanner across the market. CNN postings stay open a median of 29 days.

Share of postings closed within
  1. 1.8%1 day
  2. 3.6%3 days
  3. 8.1%7 days
  4. 15.2%14 days
  5. 33.9%30 days
This job: posted 4 days ago

CNN median: 29 days open

The posting

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your Role

Warner Bros. Discovery Global Experiences is seeking a commercially driven Manager, Retail Marketing to lead integrated marketing programs for its growing Americas retail portfolio, including existing flagship stores, new locations and retail opportunities connected to WBD experiences.

The Manager will develop retail marketing plans that drive qualified footfall, customer engagement, conversion, average transaction value, units per transaction and repeat visitation. This role will connect product and franchise storytelling with seasonal campaigns, local-market activation, CRM, social, partnerships and in-store execution, while partnering closely with Retail Operations, Merchandising, Product, Franchise, Creative and broader marketing teams.

The ideal candidate combines strong retail commercial instincts with integrated marketing and project-management experience, and knows how to turn fan insight, merchandising priorities and local demand into measurable store performance.

Your Role Accountabilities

  • Develop integrated marketing plans for individual stores and the broader Americas retail portfolio, aligned to sales targets, store traffic, seasonal demand, local-market opportunities and franchise priorities.
  • Drive qualified footfall and customer acquisition through coordinated social, digital, CRM, local search, partnerships, PR support, out-of-home and WBD owned promotional channels.
  • Partner with Growth Insights, Retail Operations and Finance to monitor traffic, conversion, average transaction value, units per transaction, sales mix, campaign response and repeat-customer indicators.
  • Identify performance gaps and recommend targeted actions to increase awareness, improve conversion, grow customer spend and strengthen store-level revenue.
  • Own the retail marketing and promotional calendar, coordinating product launches, exclusives, new assortments, gifting moments, seasonal campaigns and inventory-led commercial priorities.
  • Partner with Merchandising, Product and Franchise teams to translate product stories, fan relevance and assortment priorities into compelling campaigns and customer-facing messaging.
  • Develop promotional approaches that balance revenue opportunity, premium brand positioning, margin considerations, inventory availability and an exceptional fan experience.
  • Coordinate campaign briefs, creative needs, offer mechanics, signage, launch timing and performance reviews with store teams and central marketing stakeholders.
  • Develop and execute go-to-market plans for new store openings, relocations, pop-ups and significant retail refreshes, including launch milestones, audience strategy and post-opening optimization.
  • Build market-specific programs that engage locals, tourists, fan communities, nearby experiences, hotels, tourism organizations and relevant neighborhood or commercial partners.
  • Create in-store events, product moments, creator activations and cross-promotions that strengthen discovery, generate content and give customers new reasons to visit.
  • Partner with Retail Operations and on-site teams to ensure campaigns translate into consistent, well-executed customer experiences and appropriate store readiness.
  • Partner with broader Marketing team to build retail-relevant customer journeys, segmented email campaigns, first-party data capture and repeat-visit communications.
  • Identify opportunities to connect retail customers with experiences and experience guests with retail, including bundled storytelling, cross-promotion and shared fan-audience development.
  • Use customer insights, purchase patterns, local-versus-tourist behavior and franchise affinities to tailor communications, promotions and product recommendations.
  • Support responsible customer-data acquisition and use in accordance with WBD privacy, consent and governance requirements.
  • Partner with Creative & Brand to develop effective store campaigns, product storytelling, social content, in-store materials and other customer-facing assets.
  • Coordinate agency, vendor, franchise, publicity and partner contributions to retail programs, maintaining clear briefs, timelines, approved budgets and execution accountability.
  • Establish campaign measurement and post-launch reviews with Growth Insights to evaluate incremental traffic, conversion, customer response and commercial return.
  • Document scalable playbooks for store launches, product campaigns, seasonal promotions and local activation that can support future portfolio expansion.

Qualifications & Experience

  • 5-8 years of relevant experience in retail marketing, consumer marketing, shopper marketing, merchandising marketing, local-store marketing or integrated brand marketing.
  • Proven experience developing campaigns that drive store traffic, product engagement, conversion, average transaction value or customer retention.
  • Strong understanding of retail commercial metrics, promotional planning, merchandising priorities, seasonal demand and the in-store customer journey.
  • Experience supporting store openings, product launches, local-market activations, experiential events or multi-location retail programs.
  • Ability to develop integrated plans spanning digital, social, CRM, partnerships, publicity, local discovery and in-store marketing.
  • Strong project management and stakeholder collaboration skills, with experience partnering across Retail Operations, Merchandising, Product, Creative, Franchise and agency teams.
  • Experience with premium retail, entertainment franchises, tourism-driven locations, attractions, licensed consumer products or fan-oriented brands strongly preferred.
  • Thinks like a retailer and a marketer, connecting fan engagement to store traffic, conversion and profitable growth.
  • Anticipates operational and merchandising needs while maintaining a premium, customer-first brand experience.
  • Brings energy, organization and accountability to launches, product moments and local-market opportunities.
  • Collaborates effectively across central marketing and store teams and adapts plans to changing business conditions.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $73,500.00 - $136,500.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.

If you’re a qualified candidate with an arrest or conviction record, please know that your application will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against CNN's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on CNN's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    CNN's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.