The posting
Title: Senior User Acquisition Manager
Department: Marketing
Location: Remote
About CoinPoker
Welcome to CoinPoker, the innovative crypto-poker platform where advanced blockchain technology meets the thrilling world of online poker. At CoinPoker, we are revolutionizing the poker experience by offering fast, secure, and transparent gameplay. With recent substantial investment, we are poised to take over the online crypto-poker space and are expanding our team to support our growth.
The Opportunity:
We've just launched a free-to-play mobile poker app, and we need someone hands-on to help take it from launch to scale. You'll run user acquisition day to day across all our channels, lead creative testing, optimise toward cohort targets and increase spend as the numbers justify it. The paid team is small, but the budget behind it is substantial.
Ideally you've grown mobile games before, F2P poker or social casino if possible, and you want to own the work at an early stage rather than inherit a finished machine.
Key Responsibilities:
- Run and optimise UA day to day, managing and scaling a sizeable monthly budget across Meta, Google App Campaigns, TikTok, Apple Ads, in-app ad networks (AppLovin, Unity, ironSource, Moloco) and programmatic DSPs.
- Help shape UA strategy and channel mix, with recommendations you can back up with data.
- Test new channels, platforms and targeting approaches to find more sources of growth that scale.
- Build relationships with platform and network partners to get support, beta access and better commercial terms.
- Maintain and extend our measurement setup, including AppsFlyer, SKAN, postbacks, event taxonomy and fraud monitoring.
- Own the creative pipeline alongside the creative team. That means coming up with concepts and hooks, briefing new ideas, running a structured testing framework, rotating winners before they fatigue, and scaling what works across channels, including UGC, TikTok-native ads and playables.
- Follow what competitors are running in poker, social casino and mobile gaming more broadly.
- Work with creative and product on store conversion, including screenshots, video, custom product pages and store listing experiments, and support ASO more widely.
- Hit targets on CPI and D7/D30/D90 ROAS, optimising for cohort quality through retention and payer conversion. You'll work with the BI team on LTV predictions and use them to guide spend and bidding decisions.
- Share what you learn from UA and cohort data with product so they can improve retention and monetisation.
- Report weekly on spend, cohort quality and forecast.
Highly Desired Knowledge and Experience:
- 5+ years in mobile UA, at least 3 of them in gaming. F2P poker or social casino experience is strongly preferred.
- You've scaled a title through launch and early growth, including stretches where you had very little data to work with.
- You've scaled large monthly budgets profitably against strict ROAS targets, and you're happy to talk numbers.
- Extensive hands-on experience with Meta, Google App Campaigns, TikTok, Apple Ads and in-app ad networks (AppLovin, Unity, ironSource, Moloco or similar).
- A good eye for creative. You've come up with, briefed and iterated on mobile game ads while testing at high volume.
- You know AppsFlyer, SKAN and incrementality testing well, and you're experienced at using LTV predictions to make spend decisions.
- You're comfortable running execution on your own in a small team that moves quickly.
- Fluent English.
- ASO experience, particularly store listing tests and custom product pages, is a strong plus.
- Existing relationships with ad platforms and networks are a plus.
What We Offer:
- Competitive salary and performance-based bonuses.
- Opportunity to work with cutting-edge technology in the blockchain and online gaming industry.
- Flexible working hours and the ability to work fully remotely.
- A collaborative and inclusive team culture.
- Professional development opportunities and career growth within a rapidly evolving company.
