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Open nowPosted 16 hours ago

Manager, Commercial Planning & Strategy

Coke Florida207 open roles

Where
10117 Princess Palm Ave, Tampa, FL 33610, USA
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Your applicationOpen nowManager, Commercial Planning & StrategyCoke Florida · 10117 Princess Palm Ave, Tampa, FL 33610, USA

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  2. CV RocketCV written for this posting.

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  4. CV RocketApplied on Coke Florida's own form.

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The clock on this job

Early applications get read.

13.8% of postings close within 7 days. Measured by our own scanner across the market. Coke Florida postings stay open a median of 20 days.

Share of postings closed within
  1. 2.2%1 day
  2. 4.7%3 days
  3. 13.8%7 days
  4. 22.3%14 days
  5. 37.8%30 days
  6. 59.0%60 days
This job: posted 16 hours ago

Coke Florida median: 20 days open

The posting

Coke Florida is searching for a Commercial Planning & Strategy Manager to work out of our Tampa HQ office.

What You’ll Do: As a Coke Florida Commercial Planning and Strategy Manager, you will be responsible for leading the development and execution of commercial plans that drive volume, revenue, and marketplace growth. This role serves as a key liaison between Sales, Marketing, Finance and Field Operations and will help translate strategic objectives and market insights to develop commercial strategies, support product launches, and ensure successful execution of key business initiatives across all sales channels.

Roles and Responsibilities:

Lead Coke Florida’s Trimester Commercial Planning process, the monthly Priority Execution calls and the development of comprehensive annual and long-range commercial plans in conjunction with leadership. Integrate GOAT Pillars (Coca-Cola’s Big Bets), Innovation, brand acceleration initiatives, and local asset inventory to build Coke Florida annual plans. Collaborate with franchise partners and leadership to find opportunities to localize national initiatives specific to Coke Florida’s annual marketing calendar and execution plans. Partner with Shopper Marketing, Customer Relationship Management (CRM), Product Growth Management (PGM), Sales and Field Operations teams to develop and execute commercial programs Leverage syndicated data (NielsenIQ, Circana/IRI, Placer.ai), consumer insights and internal performance metrics to identify growth opportunities and evaluate program effectiveness and support strategic business decisions Develop product launch planning and commercialization efforts by coordinating timelines, messaging and execution plans Develop and maintain the commercial calendar, ensuring alignment of commercial priorities, POS, innovation, regional initiatives and growth corridors Lead cross-functional teams and influence stakeholders across Commercial, Sales, Marketing, Finance and Operations to drive alignment and execution of strategic priorities Build operating plans and communication materials that enable successful execution by Customer Account Managers (CAMs) and Field Sales teams Partner with Product Lifecycle Management teams to support product availability and forecasting efforts Monitor program performance and recommend investments to improve commercial effectiveness and business results Build the operating decks to be handed over to CAM’s and Field Sales to enable stronger execution of commercial plans across all sales channels (i.e., On-Premise, Off-Premise, Convenience, E-commerce), ensuring timely and effective implementation of programs. Coordinate and lead the Sales Rallies at the regional-level distribution centers to create excitement & awareness for Coke Florida’s commercial updates and to educate the wider field force on upcoming plans and key initiatives for the trimester Support budget planning, tracking, and stewardship of commercial marketing investments Serve a key cross-function resource to ensure alignment between Commercial, Sales, Marketing, Finance and Operations Team Serve as a central point of contact for commercial planning, fostering strong relationships and seamless communication between Marketing, Sales, Finance and Field Sales Operations as well as other NAOU and Bottler counterparts

Education and Skills Required:

Bachelor’s degree in business administration, Marketing, Finance, or a related field 5-7 years of progressive experience in commercial planning, key account management, category management, or trade marketing within the beverage (alcoholic or non-alcoholic) CPG, or related industry Proven track record of developing and implementing successful programs that have driven tangible business results Ability to manage multiple projects concurrently, prioritize effectively, and thrive in a fast-paced, results-driven environment Excellent communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels Strategic thinker, strong analytical and quantitative skills with the ability to interpret complex data, identify key insights, and build actionable recommendations Demonstrated experience with syndicated data (Nielsen, IRI) and/or CRM systems (e.g., Salesforce) a plus

Additional Education and Skills that will strengthen your candidacy:

Experience within the beverage, consumer packaged goods (CPG), beverage industry or Coca-Cola Bottling System

Knowledge of commercial planning, key account management, category management, trade marketing, or revenue growth management principles Experience supporting product commercialization and go-to-market initiatives

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