The posting
Condé Nast is one of the world's most renowned media publishing companies, creating and distributing every type of media today, spanning print and digital publishing in all formats. With a portfolio of some of today's most influential brands, the company continues to grow its audience through a global operational and content infrastructure across its 12 owned and operated markets. Headquartered in New York City, the company's owned and operated markets include China, France, Germany, India, Italy, Japan, Mexico & Latin America, Spain, Taiwan, UAE/Dubai, the U.K., and the U.S., with additional local license partners in over twenty additional markets across the globe. Lead brands include Vogue, The New Yorker, GQ, Architectural Digest, Condé Nast Traveler, Vanity Fair, Wired, Allure, Ars Technica, Bon Appétit, House & Garden, Pitchfork, Tatler, and Vogue Business.
Job Description
Location:
London, GB
Condé Nast is a global media company, home to iconic brands including Vogue, GQ, Glamour, CN Traveller, Vanity Fair, Wired, The World of Interiors, House & Garden and Tatler, among many others.
We are headquartered in New York and London and operate in 32 markets worldwide, with a footprint of more than 1 billion consumers across print, digital, video and social platforms.
Condé Nast thrives on collaboration, and our teams come together in the office four days a week (Monday - Thursday).
We value diversity of background, views and cultures. We celebrate people for their personal qualities, skills and contributions, recognising the power our brands have to influence and shape culture.
Vogue is seeking an experienced and creative European Director of Social to define and lead the brand’s overarching social strategy across Europe. Reporting to the Global Director of Social, this role will establish a clear European vision for how Vogue builds audiences, drives engagement and evolves its presence across social platforms.
The role will connect Vogue’s European markets around shared strategy, innovation, best practices and opportunities, while ensuring the strategy is shaped by the distinct needs of each market. Local social leads will report into the European Director, while remaining the authorities on their individual markets — bringing deep knowledge of local audiences, culture, editorial priorities and platform behaviours to the development and execution of the European strategy.
The role will also play an active role in shaping and capturing social-first content on the ground, including around key cultural and fashion moments such as red carpets, fashion weeks and other major Vogue events.
The ideal candidate is a senior social strategist with exceptional editorial judgement, a strong understanding of fashion and culture, and a track record of building engaged audiences across multiple markets and platforms.
Key Responsibilities
- In collaboration with the Global Director of Social, own and develop Vogue’s European social strategy, aligned with global social priorities.
- Streamlining and identifying how to better work with commercial and consumer teams to drive revenue, report performance and deliver on campaigns.
- Work with local social leads to ensure each market's strategy is informed by local market expertise, cultural nuance and audience behaviour, whilst aligning to the overarching Global vision.
- Manage relationships with European social partners effectively communicating platform updates, escalating issues & finding new ways of working.
- Develop European-wide social franchises, formats and campaigns, with flexibility for local adaptation.
- Partner with editorial, video, audience development, commercial, PR, marketing, art and design teams to maximise social impact.
- Drive audience growth, engagement, traffic, loyalty and commercial opportunities through data-informed strategy and continuous optimisation.
- Champion emerging platforms, formats and technologies, ensuring Vogue remains innovative and culturally relevant.
- Manage a team of Social Media Experts across five markets, including but not limited to: hiring, talent development, performance management, implementation of clear processes and communication channels, delegation of work, providing clear direction and constructive feedback.
- Foster a transparent, respectful, inclusive, and collaborative team environment, taking into consideration local market differences and nuance.
- Help organize and train a team for key tentpole moments like Met Gala and Vogue World ensuring brand alignment and a cohesive social strategy that supports our targets.
Desired Skills & Qualifications
- 8+ years’ experience in social media, ideally within publishing, fashion, media or audience development.
- Proven experience developing social strategy across multiple markets and/or within a global organisation.
- Strong track record of audience growth and social engagement.
- Expert knowledge of major social platforms and emerging trends.
- Exceptional editorial judgement, writing and understanding of brand voice.
- Strong understanding of fashion, culture and European audiences.
- Experience leading and developing social teams across markets.
- Strong analytical skills and familiarity with tools such as Dash Hudson, ListenFirst, Parse.ly and Google Analytics.
- Experience with social video, visual storytelling and creative tools such as Premiere, Photoshop and Canva.
- Excellent communication, collaboration and stakeholder-management skills, particularly across cultures and time zones.
- Highly organised, commercially aware and comfortable operating in a fast-paced global matrix organisation.
What benefits do we offer?
- 25 days holiday (plus bank holidays) and extra days of annual leave if you move house or want to volunteer.
- You’ll have access to a competitive pension scheme, Bupa Private Healthcare, Season ticket loans and eye tests.
- We offer a range of tools to support your wellbeing, including core hours, 10 remote days (from home or a country with a Condé Nast office location), access to our Employee Assistance Programme, corporate gym membership and cycle to work scheme.
- We’re a dog-friendly office, plus you’ll enjoy discounts and magazine subscriptions, keeping you up to date with all things Condé Nast.
- We encourage personal and professional growth through the Condé Nast Learning Hub, where you’ll find an extensive portfolio of learning courses and training available in local languages.
- Our Employee Resource Groups provide a platform for employees to identify shared objectives, exchange ideas, and work on community priorities for our global workforce.
What happens next?
If you are interested in this opportunity, please apply below, and we will review your application as soon as possible. You can update your resume or upload a cover letter at any time by accessing your candidate profile.
Condé Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics.
