Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted today

CRM Manager

CooperCompanies174 open roles

Where
Shanghai, China
Work mode
On site
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowCRM ManagerCooperCompanies · Shanghai, China

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on CooperCompanies's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

13.4% of postings close within 7 days. Measured by our own scanner across the market. CooperCompanies postings stay open a median of 12 days.

Share of postings closed within
  1. 2.2%1 day
  2. 4.6%3 days
  3. 13.4%7 days
  4. 21.6%14 days
  5. 36.2%30 days
  6. 59.0%60 days
This job: posted today

CooperCompanies median: 12 days open

The posting

Job Description

The CRM Manager (hereafter “the role”) will own the end-to-end design, build-up and operation of CooperVision China’s first cross-platform consumer data platform (CDP) and CRM capability, covering Tmall, JD, Douyin, and offline store / optical retailer scan-to-join. The role will establish a brand-owned, sustainable communication asset, shift consumer engagement from a platform-dependent “traffic-buying” model to a data-driven “new + retained customer” model, and improve the efficiency of acquisition investment across the full product lifecycle – from myopia control (starting in hospitals) to adult lenses (offline optical stores and EC) – ultimately lifting brand new-customer ratio, repurchase / upgrade rate and member penetration.

Responsibilities

  1. CDP / CRM Strategy & Roadmap:
  • Translate the CDP & CRM project into a phased executive roadmap and define measurable success metrics, including brand new-customer ratio, new/returning customer contribution, loyalty and member penetration by channel.
  • Diagnose current acquisition and retention pain points (rising new-customer and re-purchase communication costs, shortage of owned media, dormant customers reachable only within a single platform) and quantify the upside of a brand-owned data asset.
  • Input business requirements to ISV / CDP vendor partners and agency partners, and benchmark industry and competitor practice (EC environment, platform data interfaces) to keep the solution fit for purpose.
  1. CRM System Build-up & One-ID Data Infrastructure:
  • Lead the CDP build programme end to end: data deployment architecture, data onboarding for offline scan-to-join, Tmall / JD / Douyin flagship consumers, historical data migration (parallel run, reconciliation and cut-over plan), and One-ID plus tag-system framework.
  • Ensure first-party data ownership by the brand (private deployment, dedicated resources during mega campaigns) and business continuity through migration, working closely with IT, legal / compliance and platform partners.
  • Define and maintain consumer tag taxonomy and segmentation standards (category, lifecycle stage, channel, SKU-level purchase behaviour) so that data stays usable across markets, brands and campaigns.
  1. Cross-Channel Consumer Insight & Behaviour Analysis:
  • Build a single-view, cross-channel, SKU-level consumer behaviour picture – including what a consumer bought on Tmall vs. JD vs. offline – to support brand strategy, assortment and channel strategy.
  • Monitor inflow / outflow between channels, identify true brand-new vs. channel-new customers, and prevent incentive abuse (e.g. trial-lens acquisition programmes that can currently be repeated once per platform).
  • Turn insight into actionable audience strategies: profiling, cohort and lifecycle analysis (awareness → interest → purchase → repurchase), and post-campaign evaluation / learning loop.
  1. CRM Programme & Lifecycle Marketing Operations:
  • Design and run CRM programmes across channels: content and product / activity push by lifecycle stage, new-product launches, points & tiering, member benefits and upgrade incentives, and timely consumer feedback handling.
  • Reduce dependence on increasingly expensive on-platform touchpoints by growing owned (private-domain) reach – WeChat, SMS / in-app, brand membership – and improving retention economics.
  1. Performance Tracking, Budget & Cross-functional Leadership:
  • Own the CRM KPI dashboard and regular review cadence (M+1 plan / M-1 review): acquisition cost, new-customer CPM, repurchase rate, member penetration, CRM contribution to EC GMV.
  • Manage CRM / CDP programme budget, vendor and agency performance, and prioritise the initiative pipeline by expected return.
  • Act as the bridge between Brand, EC / trade marketing, Medical & Professional Affairs, IT, Legal / compliance and external vendors; secure stakeholder alignment from design through scale-up.

Qualifications

Knowledge, Skills and Abilities:

  • Strong accountability, self-motivated with a sense of ownership, and a result-oriented mindset, with strong problem-solving skills.
  • Solid understanding of mobile Internet, EC ecosystems (Tmall / JD / Douyin), and social commerce trends; familiar with CDP / CRM solutions, One-ID and tag systems.
  • Able to plan business based on data analysis and insight; comfortable with consumer data, funnels and cohort metrics; basic knowledge of finance.
  • Strong project management and cross-functional influencing skills in a matrix organisation; hands-on, able to move from strategy to execution.
  • English as working language.

Work Environment:

  • Office-based

Experience:

  • At least 8 years’ experience in health, beauty or 3C industry, with at least 2–3 years hands-on experience in CRM, consumer data / CDP, membership or private-domain operations; experience leading a cross-platform (Tmall / JD / Douyin) .

Education:

  • Bachelor’s degree or above in Marketing, Business, Statistics, Data Science or a related field.
From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against CooperCompanies's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on CooperCompanies's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    CooperCompanies's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.