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Open nowFirst seen 4 days ago

Líder de CRM

Copec Flux ☀️22 open roles

Where
Huechuraba, Metropolitana, Chile
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Your applicationOpen nowLíder de CRMCopec Flux ☀️ · Huechuraba, Metropolitana, Chile
  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Copec Flux ☀️'s own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. Copec Flux ☀️ postings stay open a median of 3 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: first seen 4 days ago

Copec Flux ☀️ median: 3 days open

The posting

Descripción del puesto

¡Sé parte de la revolución energética con Copec Flux!

Hoy, nuestra Gerencia de Marketing está en búsqueda de un/a Líder de CRM, quien tendrá como principal desafío diseñar e implementar la estrategia de CRM y fidelización, potenciando el valor de nuestros clientes durante todo su ciclo de vida, a través de la segmentación, automatización, personalización y análisis de datos.

¿Qué harás en este desafío?

  1. Definir e implementar la estrategia de CRM y Lifecycle Marketing, alineada a los objetivos del negocio.
  2. Diseñar y gestionar campañas automatizadas y personalizadas, de acuerdo con el comportamiento y necesidades de nuestros clientes.
  3. Segmentar audiencias y desarrollar estrategias de comunicación diferenciadas.
  4. Analizar el comportamiento y ciclo de vida de los clientes, identificando oportunidades de conversión, fidelización y crecimiento.
  5. Gestionar y optimizar las plataformas y herramientas de CRM.
  6. Definir, monitorear y analizar KPIs de CRM, generando insights y oportunidades de mejora.
  7. Coordinar campañas y acciones con los equipos de Marketing, Comercial y Customer Experience (CX).
  8. Optimizar customer journeys, buscando entregar una experiencia consistente y omnicanal.
  9. Gestionar presupuesto, agencias y proveedores asociados a la estrategia de CRM.

Requisitos

¿Qué buscamos?

  • Formación profesional en Ingeniería Comercial, Marketing, Publicidad o carrera afín.
  • Al menos 4 años de experiencia en CRM, marketing relacional, lifecycle marketing o áreas relacionadas.
  • Experiencia en automatización de campañas y gestión de plataformas CRM.
  • Manejo y análisis de datos orientado a la toma de decisiones.
  • Experiencia trabajando de manera transversal con equipos de Marketing, Comercial y/o CX.
  • Deseable experiencia en industrias como B2B, Retail, Energía o Tecnología.

Beneficios

Al ser parte de Copec Flux podrás acceder a:

  • Seguro Complementario de Vida y Salud💛
  • 2 días administrativos al año de libre disposición.
  • Plataformas como Ubits para los que nos gusta aprender constantemente.😏
  • Convenios para cursos de inglés y centros educacionales 📕
  • Atractivos convenios con diferentes marcas y/o productos
  • Disfrutar de nuestros espacios de recreación y esparcimiento 🏓
  • Buses de acercamiento (desde y hacia el metro) 🚆
  • Bicicletero 🚲 Cafe ☕ Frutas de estación🍎

¡Conversemos y entérate de los otros beneficios!🥳

*Esta oferta laboral se rige bajo la Ley Nº 21.015 que incentiva la inclusión de personas con discapacidad al mundo laboral

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    The review screen in CV Rocket: how each CV was read, round by round.
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Why it works

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  • When we applied, and how long after the posting went up
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  • Who got the interview, and who heard nothing

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