Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 173 days ago

Director, Onsite Merchandising

Coupang676 open roles

Where
Taipei, Taiwan
Work mode
On site
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowDirector, Onsite MerchandisingCoupang · Taipei, Taiwan

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Coupang's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

8.0% of postings close within 7 days. Measured by our own scanner across the market. Coupang postings stay open a median of 31 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 8.0%7 days
  4. 15.0%14 days
  5. 34.2%30 days
This job: posted 173 days ago

Coupang median: 31 days open

The posting

Company Introduction

Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door.

Our services in Taiwan include “Rocket Delivery” which offers next-day delivery for a wide selection of items at affordable prices, “Rocket Oversea” which offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond.

We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did I ever live without Coupang?”

Role Overview

The Director, Onsite Merchandising will lead demand shaping and onsite experience optimization to drive rapid GMV growth and elevate customer engagement. This role owns the strategy and execution of onsite merchandising assets, customer journey enablement, and large-scale campaign orchestration, working cross-functionally with senior leaders across Product, Tech, Finance, Marketing, Category, CRM, and Design.

This is a highly visible leadership role with direct impact on business performance, customer experience, and long-term platform innovation.

What You Will Do

  • Business Growth & Demand Shaping

Own and drive onsite demand shaping strategy to accelerate customer engagement and commercial performance. Deliver ≥20% month-over-month GMV growth, with strong accountability for core performance KPIs including CTR and CVR. Translate business goals into scalable onsite merchandising strategies that drive traffic conversion and basket expansion.

  • Onsite Merchandising & Product Innovation

Lead the creation of innovative onsite merchandising assets, tailored to different customer segments and shopping missions. Partner closely with Product and Tech teams to design and launch new product features that improve discovery, relevance, and conversion. Champion AI-led creative and personalization tools, enabling dynamic content, personalized design, and data-driven user experiences.

  • Customer Journey & Channel Enablement

Enable a seamless end-to-end user journey across onsite experiences and marketing channels. Ensure onsite merchandising strategies are tightly integrated with CRM, performance marketing, and brand initiatives.

  • Campaign & Event Leadership

Own planning and execution of major commercial events andncampaigns (e.g., CNY, 618, Double 11, seasonal mega sales). Maximize business impact through strategic assortment presentation, thematic storytelling, and real-time optimization during campaigns.

  • Cross-Functional Leadership

Act as a key strategic partner to Finance, Product, Tech, Category Management, CRM, Design, and Marketing teams. Provide thought leadership, align stakeholders, and drive execution excellence across complex, matrixes organizations.

Basic Qualifications

  • Proven leadership experience within eCommerce, retail, or internet services environments.
  • Experience working in high-growth, fast-paced organizations with large transaction volumes.
  • Deep understanding of traffic optimization, conversion funnels, and onsite performance levers.
  • Demonstrated ability to conceptualize and launch product features that materially improve customer engagement.
  • Experience building or leveraging AI-driven creative, personalization, or recommendation solutions is highly preferred.
  • Data-driven decision maker, comfortable working with performance metrics, experimentation, and business cases.
  • Strong track record of driving GMV growth and traffic conversion at scale through onsite or product-led strategies.

Recruitment Process and Others

Recruitment Process

  • Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer
  • The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
  • Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.

Details to Consider

  • This job posting may be closed prior to the stated end date for application if all openings are filled.
  • Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
  • Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws.

Privacy Notice​

  • Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below: https://www.coupang.jobs/privacy-policy/​
From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Coupang's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Coupang's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Coupang's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.