The posting
Are you a commercially driven marketing leader who knows how to turn strong creative work into measurable business results?
Can you identify the right audiences, choose the right platforms, and build campaigns that drive meaningful opportunities?
Do you thrive on personally executing paid campaigns, managing budgets, analyzing performance, and delivering measurable business results?
Are you an exceptional writer who can communicate complex stories with clarity, credibility, and impact?
Can you lead with urgency, execute leadership priorities precisely, and deliver results without unnecessary complexity?
Final question: When faced with a challenge, do you get excited or run away?
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Founded on the ethos of delivering justice for those who need it most, Kelley Uustal is a prominent legal firm acclaimed for taking on cases others deem impossible. With a focus on personal injury, mass torts, wrongful death, and medical malpractice, our attorneys are seasoned in navigating complex legal landscapes. Our landmark cases, including multi-million-dollar settlements, stand testament to our commitment to personal victories for our clients.
Our firm believes in going beyond traditional legal practices. We strive to support and empower our clients, maintaining a client-focused approach that emphasizes safety and control. This philosophy is embedded in our practice areas, which include product liability, tobacco litigation, and celebrity law, ensuring that every case we handle receives the dedication and expertise it deserves. Kelley Uustal continues to be a leader in pushing for significant legal reforms and holding corporations accountable, as showcased in our history of successful, high-profile litigations.
The Director of Marketing will lead Kelley Uustal's marketing function while personally executing critical marketing initiatives that require specialized expertise. This is a hands-on leadership role focused on developing and executing targeted campaigns, implementing paid media strategies, organizing marketing operations, and translating performance data into measurable business outcomes.
Reporting to the Communications Director and leading the existing Marketing Manager, this individual will work alongside the marketing team while directly executing the technical, operational, and commercially driven work needed to strengthen the firm's marketing capabilities. The Director will operate within established brand, narrative, and editorial direction while supporting initiatives across the Kelley Uustal platform.
Reporting Structure & Decision Authority
The Director of Marketing reports to the Communications Director and provides leadership to the existing marketing team
The Director will personally develop and execute audience and platform strategies, implement integrated marketing campaigns, manage paid media activities, organize marketing operations, analyze performance, and make data-informed budget and resource recommendations. The role combines direct execution in the existing marketing team and leading external vendors.
The Communications Director retains overarching brand, narrative, editorial, and media direction. Attorneys retain responsibility for legal accuracy and case-disclosure approvals. The Director is expected to make day-to-day marketing decisions independently while escalating consequential decisions with clear recommendations.
What you’ll do:
- Audience & Platform Strategy: Develop and execute targeted audience and channel strategies across social media, email, websites, search, and paid distribution, using performance data to prove ROI, refine targeting and improve results.
- Integrated Campaign Execution: Personally plan, implement, and optimize integrated campaigns with defined audiences, messaging, budgets, timelines, distribution strategies, and measurable business objectives.
- Paid Media & Content Distribution: Directly execute and optimize paid media campaigns, including audience targeting, campaign setup, budget allocation, performance monitoring, and distribution of existing creative assets.
- Marketing Asset Management: Build, organize, and maintain a searchable asset library to track available content, usage, distribution, and performance, ensuring marketing resources are accessible and effectively utilized.
- Commercial Performance & Budgets: Analyze campaign performance, manage marketing budgets, evaluate acquisition efficiency, and use marketing and intake data to make practical recommendations on where to invest, improve, or stop.
- Copywriting & Storytelling: Write and edit compelling marketing content, strengthen attorney and client storytelling, and maintain accuracy and quality across communications.
- Brand & Communications Alignment: Ensure marketing execution follows the Communications Director's overarching brand, narrative, editorial, and media direction.
- Team & Vendor Leadership: Lead the existing Marketing Manager, establish clear priorities, manage team and vendor accountability, and address performance issues through established processes.
- Attorney Business Development & Events: Support referral relationships, attorney visibility, speaking opportunities, events, and related marketing follow-through.
- Website Optimization: Identify, implement, and coordinate targeted improvements to practice-area pages, content consistency, user experience, and landing pages without undertaking a complete rebrand.
- Marketing & Intake Collaboration: Strengthen coordination with intake and legal leadership to improve targeting, inquiry follow-up, referral handoffs, and marketing performance insights.
- Cross-Initiative Coordination: Support marketing activities across Kelley Uustal and its connected initiatives, maintaining their distinct audiences and identities while coordinating priorities with the Communications Director.
- Execution & Accountability: Move projects forward with urgency, follow leadership instructions precisely, communicate progress proactively, and deliver results without unnecessary complexity.
What we’re looking for:
- Hands-On Marketing Leadership: Demonstrated experience personally developing and executing marketing campaigns, implementing paid media strategies, and delivering measurable business results while leading teams.
- Paid Media & Platform Expertise: Proven ability to directly set up, manage, optimize, and evaluate paid campaigns, with strong knowledge of audience segmentation, channel strategy, and performance measurement.
- Technology Adoption: Highly comfortable with new tools and technology, including AI. Keeps pace with a fast-moving landscape, tests what's emerging, and judges what's worth bringing into the team's workflow.
- Commercial & Analytical Expertise: Hands-on experience managing marketing budgets, analyzing campaign and acquisition data, building performance reports, and translating insights into actionable business decisions.
- Exceptional Writing: Excellent copywriting, editing, storytelling, and editorial judgment, supported by examples of personally produced work.
- Video Fluency: Comfort working with video as a core part of the marketing mix, with hands-on experience or a demonstrated ability to get up to speed quickly, and the ability to brief video work clearly.
- Operational Excellence: Strong project management, organizational discipline, asset management, and ability to coordinate multiple priorities efficiently.
- People & Vendor Leadership: Experience managing teams, developing talent, setting expectations, and holding internal and external partners accountable.
- Urgency & Follow-Through: Ability to act quickly, follow specific instructions accurately, and deliver results without unnecessary delays or additional complexity.
- Right the First Time: Delivers finished, accurate work on the first pass. Checks thoroughly before anything goes for review, using every tool available, including AI, to catch errors rather than leaving them for someone else to find.
- Leadership Alignment: Independent judgment combined with the ability to listen carefully, accept feedback, and execute within established leadership priorities.
- Collaborative Approach: Ability to build productive relationships with existing team members, attorneys, leadership, and external partners.
- Relevant Background: Agency experience is strongly valued, particularly where it demonstrates client service, commercial accountability, and disciplined execution. Strong in-house marketing experience is also welcome.
Why you should work here:
- Growth Opportunities: Directly execute impactful marketing initiatives, apply specialized expertise, and contribute to measurable business growth within an established law firm.
- Direct Leadership Access: Collaborate closely with firm leadership, gaining insight into strategic priorities and decision-making processes.
- Impactful Work: Shape the firm’s marketing approach, contributing to its public image, client relationships, and business growth.
- Creative Environment: Innovate in a rewarding setting where your ideas can transform how the firm engages with its clients and community.
Additional perks:
- Healthcare Benefits: Comprehensive health, dental, and vision insurance plans.
- Retirement Planning: Access to a 401(k) retirement savings plan with firm contributions.
- Paid Time Off: Generous PTO policy to ensure a healthy work-life balance.
- Professional Growth: Opportunities for professional development and continuous learning.
- Office Environment & Work Arrangement: Enjoy a collaborative, engaging, on-site work environment in Fort Lauderdale, Florida.
Join Kelley Uustal and become an instrumental part of our mission to deliver justice and results for our clients. If you are a strategic marketer ready to elevate our efforts, we welcome you to apply and help drive our firm forward. Lead with us, innovate with us, and ensure that every victory we achieve is meaningful and transformative.
