Skip to content
CV Rocket
Get started
How it worksThe enginePricingBlogContactSign in

Open nowPosted 12 hours ago

Senior Manager, Global Engagement Strategy

Crunchyroll, LLC87 open roles

Where
Dallas, Texas, United States
Get the CV for this job

From $25 per CV, paid once. No subscription.

Your applicationOpen nowSenior Manager, Global Engagement StrategyCrunchyroll, LLC · Dallas, Texas, United States

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Crunchyroll, LLC's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

8.0% of postings close within 7 days. Measured by our own scanner across the market. Crunchyroll, LLC postings stay open a median of 32 days.

Share of postings closed within
  1. 1.6%1 day
  2. 3.6%3 days
  3. 8.0%7 days
  4. 15.0%14 days
  5. 34.2%30 days
This job: posted 12 hours ago

Crunchyroll, LLC median: 32 days open

The posting

About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the role

As the Senior Manager, Global Engagement Strategy and Analytics, you will help shape the strategy of how we grow and deepen engagement with our streaming platform using data.

You will sit at the intersection of data, strategy, product, content, and consumer behavior. You will go beyond reporting to investigate what happened, why it happened, what we should do about it, and where we should invest to drive meaningful improvements in engagement. You will analyze consumer behavior to develop insights and strategies that help users discover more relevant content, establish strong viewing habits, and ultimately improve retention.

This role is ideal for someone with a strategy/analytics background or prior experience in marketing/growth analytics for digital platforms, combining structured thinking with creative execution, and having a deep understanding of market and regional dynamics, marketing channels and attribution, and content-driven consumer platforms.

Core Areas of Responsibility

Develop overall engagement strategies by:

  • Analyzing the end-to-end streaming journey, from app entry and content discovery through content start, viewing, completion, and return behavior.
  • Identifying engagement barriers and opportunities across different audience segments.
  • Analyze and measure the impact of lifecycle interventions on engagement and churn.
  • Understand the differences between high, medium, and low engagement users and determine what drives movement between those cohorts.
  • Analyze drivers of frequency, recency, session depth, content discovery, and habitual usage.
  • Identify early behavioral signals that indicate declining engagement or potential churn.

Audience and Segmentation Strategy

  • Develop actionable behavioral segments based on viewing patterns, engagement levels, content preferences, tenure, and lifecycle stage.
  • Identify opportunities to move users from casual → engaged → habitual → highly engaged.
  • Determine which strategies work best for different audience cohorts rather than optimizing solely for platform level averages.

Measurement and Experimentation

  • Establish measurement frameworks for major engagement initiatives.
  • Define success metrics, leading indicators, guardrails, and analytical methodologies.
  • Partner with product and data science to design and evaluate A/B tests and experimentation programs.
  • Distinguish correlation from causation and determine which interventions are genuinely driving incremental engagement.
  • Develop frameworks for measuring short term lifts and longer term habit formation.

About You

We get excited about candidates, like you, because...

  • 8+ years of experience in analytics, strategy, data science, consumer insights, product analytics, or related field, with experience leading analytical work.
  • Deep understanding of consumer behavior and engagement metrics.
  • Expert-level SQL skills required.
  • Intermediate-level Python skills required.
  • Strong analytical skills, experience with statistical analytics, and experimentation.
  • Experience developing measurement frameworks and evaluating A/B tests.
  • Proven experience designing robust measurement frameworks and using A/B testing to evaluate initiatives, quantify incremental impact, and inform data-driven product and growth decisions.
  • Experience building compelling and actionable presentations directed at an executive-level audience.
  • Experience building AI-enabled workflows.
  • Experience working in a globally matrixed organization.
  • Experience in streaming, subscription business, media, entertainment, digital products, e-commerce, or other consumer technology environments strongly preferred.
  • MBA or advanced degree, or equivalent experience in analytics or strategy, is required.

In the role of Senior Manager, Global Engagement Strategy, you will report to the Senior Director, Engagement Strategy.

We are considering applicants for the location of Dallas, TX.

About the Team

The Global Engagement Strategy and Planning team uses consumer, content, and product insights to deepen viewer engagement across Crunchyroll’s streaming platform. Working closely with Product, Lifecycle, Curation, Consumer Insights, Data Science, and Analytics, the team identifies opportunities to build stronger viewing habits, improve retention, and drive long-term subscriber value. The team turns complex behavioral data into clear strategies, prioritized initiatives, and measurement frameworks that guide global business and product decisions.

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

  • Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
  • Flexible time off policies allowing you to take the time you need to be your whole self.
  • Generous medical, dental, vision, STD, LTD, and life insurance
  • Health Saving Account HSA program
  • Health care and dependent care FSA
  • 401(k) plan, with employer match
  • Employer paid commuter benefit
  • Support program for new parents
  • Pet insurance and some of our offices are pet friendly!

#LifeAtCrunchyroll #LI-Hybrid

About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

  • Courage. We believe that when we overcome fear, we enable our best selves.
  • Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
  • Kaizen. We have a growth mindset committed to constant forward progress.
  • Service. We serve our community with humility, enabling joy and belonging for others.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs

Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf

Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.

From $25, paid onceGet the CV for this job

What happens when you press

One press. We do the rest.

  1. A CV for this posting

    Written against Crunchyroll, LLC's own wording, from every piece of relevant proof in your profile.

  2. 25 readers review it

    Recruiter, hiring manager, skeptic and more read every draft, round after round. You get the best round.

    The review screen in CV Rocket: how each CV was read, round by round.

  3. We apply on Crunchyroll, LLC's form

    Our application engine gets through the hardest forms there are. Where a question needs you, AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

    An application in CV Rocket: every answer filled in on the employer's form.

  4. Every reply, sorted

    Crunchyroll, LLC's answer lands in your private mailbox, and we classify it on arrival: interview, question, rejection.

    The CV Rocket inbox: each employer reply classified as an interview, an action or a rejection.

  5. Reply with AI

    AI helps you write the email, checks it and sends it. We show you whether the recruiter read it.

  6. The interview in your calendar

    Full integration with your calendar. The invitation goes straight in.

    An interview invitation in the CV Rocket inbox, added to the candidate's calendar.
Get the CV for this job

From $25 per CV, paid once. No subscription.

Why it works

3×

more interviews than doing it yourself with ChatGPT.

ChatGPT writes a CV and never learns what happened to it. We see every reply. For each CV we know:

  • How it was written, and how the review scored it
  • When we applied, and how long after the posting went up
  • Which posting, which company, which city
  • Who got the interview, and who heard nothing

That is how we know which CVs get called.

Get the CV for this job

From $25 per CV, paid once. No subscription.

The numbers game

More applications. More interviews.

Every application goes out with its own CV, written for that posting and paid once. Send enough of them and the law of large numbers finds you the job.

Get the CV for this job
By hand5–10
With CV Rocket100
applications a day

Nearby

Live postings like this one

Same employer first, then the same role elsewhere.

Before you press

Straight answers

Get the CV for this job

From $25 per CV, paid once. No subscription.

What if my background isn't good enough?

We make the most of the background you have. The CV uses every piece of relevant proof your profile holds, and one of the 25 readers reads your whole profile and flags what the CV left out.

Do you really apply for me?

Yes, on the employer's own form, the hardest ones included. Where a question needs you, you answer it right there and AI suggests the best answer. Don't want us applying from our IP addresses? Use our Chrome extension: we apply straight from your own browser.

Is it a subscription?

No. You pay once per CV, from $25. Every application goes out with its own CV, written for that posting.

One job. One CV.
Paid once.

Pick the posting you want. We write for it, apply for you and catch the reply.

Get the CV for this job

From $25 per CV, paid once. No subscription.