The posting
Job Summary
We are looking for a target-driven Software Sales Executive to promote and sell the company's in-house software products in Singapore. The candidate will be responsible for lead generation, client acquisition, product demonstrations, relationship management, and achieving sales targets.
Key Responsibilities
• Generate leads through cold calling, email outreach, networking, referrals, and other sales channels.
• Promote and sell the company's in-house software products to potential business clients.
• Identify prospective customers, understand their business requirements, and recommend suitable software solutions.
• Conduct client meetings, software demonstrations, and sales presentations.
• Build and maintain strong relationships with new and existing clients.
• Prepare quotations, proposals, and commercial offers for prospective customers.
• Negotiate pricing and commercial terms to close sales deals.
• Follow up with leads and prospects to convert opportunities into customers.
• Achieve assigned monthly and quarterly sales targets.
• Maintain accurate lead information, follow-ups, and sales activities in the CRM system.
• Research market trends, competitor offerings, and new business opportunities in Singapore.
• Coordinate with the internal technical and support teams to ensure smooth software implementation and client onboarding.
Required Skills and Qualifications
• 2–4 years of experience in software sales, SaaS sales, or B2B sales.
• Experience selling software products to businesses is preferred.
• Strong communication, negotiation, presentation, and closing skills.
• Experience in lead generation, cold calling, and client acquisition.
• Ability to understand customer requirements and explain software features and benefits.
• Familiarity with CRM tools and sales pipeline management.
• Self-motivated, target-oriented, and capable of working independently.
• Willingness to conduct client meetings and visits across Singapore.
Key Performance Indicators (KPIs)
• Achievement of monthly and quarterly sales targets.
• Number of qualified leads generated.
• Client meetings and software demonstrations conducted.
• New customers acquired and deals closed.
• Revenue generated from software sales.
• Lead conversion rate and follow-up effectiveness.
• Accurate CRM records and timely sales reporting.
Preferred Candidate
A proactive sales professional with experience in software product sales, strong business development skills, and the ability to acquire new customers and grow the company's software business in Singapore.



