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Open nowPosted 7 hours ago

Digital Marketing Manager

D2B

Pay
₱100,000 – ₱120,000 a year
Where
Philippines
Work mode
Remote
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Your applicationOpen nowDigital Marketing ManagerD2B · Philippines
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This job: posted 7 hours ago

The posting

Position : Senior Marketing Strategist / Digital Marketing Manager

Salary : PHP 100,000 - 120,000 per month

Working Hours & Conditions: Observing Australian Business Hours

Holidays : Observing Australian holidays

ROLE OVERVIEW:

A rapidly expanding Australian manufacturer of premium hybrid off-road caravans is seeking a strategic, self-directed Senior Marketing Strategist to take full ownership of its marketing engine. As the business transitions away from an external agency model, this role bridges high-level commercial growth strategy with hands-on, multi-channel execution. You will drive organic visibility, run performance ad campaigns, optimize CRM automation, and deliver consistent, high-converting sales leads for high-ticket outdoor adventure vehicles. If you thrive on autonomy, commercial accountability, and taking a brand’s digital and physical presence to the next level without micromanagement, this is your launchpad.

RESPONSIBILITIES:

1. Search Engine Optimization & Organic Growth

  • Audit and execute comprehensive technical, on-page, and off-page SEO strategies to secure dominant Google rankings for competitive niche and industry terms.
  • Conduct ongoing competitor intelligence, keyword discovery, and content optimization to capture high-intent organic traffic.
  • Optimize architecture, metadata, and landing pages to lift conversion rates across all organic entry points.

2. Paid Performance & Demand Generation

  • Manage and scale paid acquisition across Google Ads, Meta (Facebook & Instagram), and re-targeting channels with end-to-end budget accountability.
  • A/B test ad creative, copy angles, and audience segments to decrease Cost Per Acquisition (CPA) while boosting lead quality for high-ticket inquiries.
  • Track and report on ROAS, lead-to-opportunity velocity, and cost-per-qualified-lead (CPQL).

3. Website Architecture, UX & Technical Oversight

  • Lead pre-launch technical QA and content auditing for the upcoming website release, ensuring optimal UX, mobile responsiveness, and conversion architecture.
  • Oversee day-to-day web updates, landing page builds, speed optimization, and basic CMS management.
  • Audit and streamline hosting, domain configuration, and DNS settings to successfully transition web management capabilities in-house.

4. CRM, Automation & Lead Nurturing

  • Implement and optimize automated lead workflows, qualification triggers, and multi-touch nurture sequences within Odoo CRM.
  • Bridge the gap between marketing inquiries and sales follow-up to minimize lead leakage and improve pipeline conversion rates.
  • Ensure reliable data hygiene, pipeline tracking, and customer journey attribution.

5. Campaign Strategy & Creative Production

  • Design and deploy seasonal promotional roadmaps, consumer campaign calendars, and multi-channel launch strategies.
  • Produce compelling cross-platform copy and creative assets for social channels, email marketing campaigns, and digital ad funnels.
  • Formulate proactive promotional pushes targeting major trade events, peak retail periods, and seasonal outdoor surges.

6. Print Production & Event Collateral

  • Coordinate and quality-check end-to-end design and print production for major trade expos and retail promotions (e.g., branded gazebos, flags, pull-up banners, brochures, and vehicle spec sheets).
  • Maintain brand consistency, typography standards, and color profiles across all digital and large-format physical touchpoints.
  • Liaise directly with print vendors and external merchandise suppliers to guarantee on-time delivery and strict production quality.

7. Analytics, Attribution & Commercial Reporting

  • Establish executive dashboards monitoring traffic acquisition, ranking movements, pipeline volume, and bottom-line marketing ROI.
  • Deliver weekly and monthly commercial performance reports with actionable, revenue-focused optimizations.

Requirements

  • 5+ years of demonstrable digital marketing experience, with a background operating in a Senior Strategist, Growth Marketer, or Digital Marketing Manager capacity.
  • Demonstrated track record of independently managing five-figure ad budgets across Google Ads and Meta Ads Manager with verified ROI/ROAS impact.
  • Demonstrated technical and content SEO competence, evidenced by measurable gains in top-3 Google rankings for high-intent keywords.
  • Hands-on CMS and web management experience, including landing page optimization, UX reviews, and basic technical maintenance.
  • Strong experience with CRM architecture and automated email funnels, preferably with end-to-end lead attribution setups.
  • Native-level professional English fluency (written and verbal), with persuasive copywriting and copyediting abilities.
  • Demonstrated capability to operate autonomously during Australian business hours, setting priorities and delivering outcomes with minimal oversight.

DESIRED (NOT REQUIRED):

  • Direct experience marketing to the Australian consumer landscape, particularly within automotive, off-road touring, caravan/camping, or high-value lifestyle manufacturing sectors.
  • Practical administrative experience with Odoo CRM or comparable ERP/CRM platforms.
  • Working understanding of DNS, domain routing, cPanel/server hosting, and website migration processes.
  • Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop) or advanced Canva skills for producing print-ready, bleed-compliant vector artwork.
  • Prior experience successfully insourcing marketing operations from an external agency to an agile in-house setup.
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